Want to go viral? Here are 8 tips from the creator of ‘BBL Drizzy’ (Thomas Macaulay, May 9, 2025, The Next Web)
The song emerged during the feud between Kendrick Lamar and Drake. As the rappers traded disses, a New York-based comedian named Willonius Hatcher — aka King Willonious — brought his own track to the beef.
Inspired by a dubious claim that Drake had a Brazilian butt lift, “BBL Drizzy” blended AI, comedy, pop culture, and music. The song swiftly went viral. It was later sampled in a beat by star producer Metro Boomin, which also went viral, and got rapped over by Drake himself.
“BBL Drizzy” became a cultural touchstone. The Washington Post called it “a real breakthrough for AI art,” while Wired described it as “the beginning of the future of AI music.” Time magazine named Willionius one of the 100 most influential people in AI.