Despite Creative Hubris, Artists Are Quietly Embracing A.I. in Their Work (Aaron Mok • 12/05/24, Observer)


Artists across the entertainment, art and design industries are biting their nails over the rise of generative A.I. Many argue the technology violates intellectual property, devalues creative labor and flattens creativity. But as A.I. image and video generators advance, a growing minority of artists are embracing the tools with open arms. Creative professionals ranging from art directors to filmmakers say using A.I. saves time, boosts creativity and leads to new opportunities.