Woke books are a flop with readers (Nick Tyrone, Dec. 4th, 2023, Spiked)
An article in the Daily Mail confirms something many of us have seen coming for a long time. It reveals that scores of woke books published by major houses have been flopping. As it turns out, publishers have been throwing money at books that no one actually wants to buy. It shows that the mantra of ‘go woke, go broke’ applies even in the publishing industry.
The shining example of this is Pageboy, the memoir by Elliot (formerly Ellen) Page, an actor famous for ‘coming out’ as transgender. According to the Mail, Pageboy has sold 68,000 hard copies. That might seem like a lot of books, but context is important here. Selling 68,000 copies would have a small indie publisher popping open the champagne. But for a huge house like Macmillan, which published Pageboy earlier this year, these kinds of numbers are embarrassing.
Crucially, Page was given a $3million advance for Pageboy. As a rough estimate, Macmillan would have needed to sell about 500,000 copies to break even. I’m being generous here, and probably vastly underestimating the promotional budget for the book – another huge additional cost. An advance of that amount tells you the publisher thought the book was going to sell millions. Yet all available sources point heavily to the fact it has not.
Publishing is now littered with these kinds of stories.
MAGA is going to need help untwisting their panties.