COPING:
Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests (Eric W. Dolan, April 11, 2026, PsyPost)
A third study took place in October 2022, just after Trump was arraigned for his involvement in the January 6 Capitol attack. The scientists recruited 187 participants who had voted for Trump in the 2020 election. These individuals read an article summarizing the public hearings regarding the events of January 6.
After reading the summary, participants answered questions about how accurate they felt the information was and whether it made them feel bothered or uncomfortable. This step allowed the researchers to measure the actual emotional discomfort associated with cognitive dissonance. Participants then wrote open-ended responses explaining how they reconciled their support with reports of illegal election interference.
The results from the third study echoed the earlier findings, though participants relied even more heavily on disbelief. Over 60 percent of the respondents claimed the accusations regarding election interference and the Capitol attack were false. A small minority of participants, about 13 percent, noted that they had supported Trump in the past but no longer did so after learning about his actions.
The researchers found a positive association between feeling bothered by the news article and expressing disbelief in the allegations. Participants who experienced higher levels of mental discomfort were more likely to claim the accusations were fabricated. This suggests that the denial is not just a calm rejection of information, but rather a direct response to the psychological distress of cognitive dissonance.
From a psychological perspective, these responses represent novel ways to reduce mental friction. For instance, arguing that a politician’s personal life does not matter is a way of conceptually separating, or compartmentalizing, conflicting pieces of information. By making the personal misconduct seem completely irrelevant to political leadership, individuals can successfully eliminate their mental tension.
