Who’s Afraid of the Placebo Effect?: New research into the healing power of placebos could upend our understanding of medicine, if the medical industry is willing to listen (Josh Sims, July 26, 2024, Inside Hook)
The placebo effect involves the release of feel-good neurotransmitters, plus increased activity in parts of the brain related to mood and emotions. It appears to be the product of our positive expectations and some Pavlovian conditioning.