WHY THERE IS NO CLASH OF CIVILIZATIONS:

I looked at every research study I could find that showed a statistically significant correlation between culture and higher levels of innovative activity. I then studied 367 companies that have appeared on "most innovative" lists.

The findings were surprising, showing that much of what we think to be true about innovation is false--it's not about youthful new hires or bustling office happy hours. In reality, there are only four cultural values that have proven to drive higher levels of innovation. They are:

Innovative thinking

Autonomy and proactivity

Market awareness

Risk

If you want to elevate innovation into your organization, focus on these four areas.

Tweet   @brothersjudd