March 4, 2008

WHY WOULDN'T COST HAVE A PLACEBO EFFECT...:

Price makes the pain go down, study says: MIT researchers say people given placebos reported that the supposedly more expensive pills were also more effective. (Denise Gellene, 3/04/08, Los Angeles Times)

How do you spell relief? P-A-Y . . . M-O-R-E.

In a study published today in the Journal of the American Medical Assn., researchers found that people given identical pills got greater pain relief from the one they were told cost $2.50 than from one supposedly costing 10 cents.

"We all know that we expect more from products with high prices and good names and we wanted to see if these things could change how we react to pain medication," said MIT behavioral economist Dan Ariely, who led the research. "The answer seems to be yes."

Ariely said the findings might help explain why many people report that generic drugs are less effective than their branded equivalents, and why a substantial number of patients prefer such costly pain relievers as Celebrex to cheap alternatives, like aspirin.


...when the drugs are just placebos to begin with?

Posted by Orrin Judd at March 4, 2008 4:23 PM
Comments

And wine tastes better the more it costs. When will it end!!!???


Anyway. As for me, I'm a generic aspirin man, when I bother dosing pain at all.

Posted by: Twn at March 4, 2008 5:17 PM

If the drugs all just placebos, then what possible difference could this make?

http://brothersjuddblog.com/archives/2008/03/raising_the_obvious_question.html

Posted by: Brandon at March 4, 2008 5:31 PM
« A GOLDEN OPPORTUNITY TO DO HUGO: | Main | THEY CAN EVEN MAKE JEWISH FOOD EDIBLE: »