January 26, 2008

DON'T THEY WATCH THEIR OWN SHOWS?:

NBC to fly pilotless (Philadelphia Inquirer, 1/25/08)

NBC is blowing up its development process, doing away with pilots in most cases in an effort to save money.

That was the word from NBC Universal CEO Jeff Zucker on Tuesday, telling company employees that the network could save up to $50 million each year by not producing pilots.


There's a good bit on one episode of 30 Rock where the page, Kenneth, pitches a show he calls Gold Case. The winner is confronted by a gaggle of models holding up briefcases and he has to choose the one whose case is filled with gold bricks. Every contestant wins because the poor women can't even hold up the winning one. Do they really want to just trust their executives' judgment about what shows will work?

Posted by Orrin Judd at January 26, 2008 9:15 AM
Comments

Think what they'd save if they closed down the network completely.

Posted by: erp at January 26, 2008 3:33 PM

Nets are scrapping pilots because it's an expense they don't need to incur in today's media world. Independent producers create shows & offer them over the web, with initial popularity nets then pick them up (Gossip Girls is a prime example). There's also a growing number of advertisers underwriting original content that has the potential to turn into full run series (basically it's back to the old P&G model where the advertiser underwrote the soaps).

Posted by: chuckles at January 27, 2008 6:59 PM
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