December 26, 2007


Changing courses at the Food Network (Elizabeth Jensen, 12/26/07, The New York Times)

Industry executives are scratching their heads over why the network cancelled Emeril Live – which they speculate became too expensive for its softening ratings – without having a new deal in place, given the role his program played in the network's success.

Food Network executives assert that Lagasse, who declined to comment, remains a valued member of the family. "All good things come to an end, and it was time to do something new," said Brooke Johnson, the network's president. "Right now, we're figuring out what that something new is," she said.

The cancellation of Emeril Live comes at a time when the Food Network is undergoing a transformation. Having taken food and chefs from what was once the domain of low-key public television to new celebrity heights, the network finds itself trying to retain the considerable revenue generated by what has become big business, even as it faces competition from all sides.

The network's total day ratings have dipped to an average of 544,000 people from 580,000 a year ago. More significant, its signature weekend block of instructional programs, known collectively as "In the Kitchen," has lost 15 per cent of its audience in the last year, to 830,000 viewers on average. This has left the network owing refunds to advertisers, Johnson confirmed.

...they aren't spending over much on Giada's wardrobe.

Posted by Orrin Judd at December 26, 2007 8:57 AM

It was that terminally perky insipid Rachel something or other whose face is plastered all over that caused viewers to leap for the remote.

Posted by: erp at December 26, 2007 10:31 AM

I can guess who replaced Martha Stewart as the person most women love to hate....

Posted by: Chris B at December 26, 2007 11:10 AM

Giada has a great set of... recipes.

Yes she does.

They are just great.

Keep me tuning in that's for sure.

Posted by: Benny at December 26, 2007 5:03 PM

Between pudgette Rachel, the sickening Southerness of Paula, her two no talent sons and the Doctor from Babylon Five pretending to be the "Chairman", as well as all the other crap they put on prime time its no wonder ratings are down.
Emeril as TV is horrible, how many times can you say "bam" to a cheering audience. I, however, do love most of his recipes.
Alton Brown needs to leave the motorcycle and the Iron Chef and return to lots of new episodes of good eats.
Throwdown w/Bobby Flay sucks slough water.
Giada is great, but her primetime Rachel like schoomizing isn't.
Bring Sandy, Robin, Sarah, Mario, Cooks Tour and, best of all, Simply Delicioso's Ingrid Hoffman to prime time.
BTW, they should also lose "gym rat" Robert Irvine's "Dinner Impossible" ego show on the cutting room floor.
BTW "Ace of Cakes" also sucks as TV.
And I hate any program with Al Roker pretending he's not still sucking up to Katie. What he doesn't know about BBQ would take up more space than Einstein's universe.

Posted by: Mike at December 26, 2007 11:31 PM