June 6, 2006

ISN'T THE CHUNKY BAR NAMED FOR DAVID WELLS?:

Baseball Adopts a Candy, Whatever It's Named For (RICHARD SANDOMIR, 6/06/06, NY Times)

For 85 years, Babe Ruth, the slugger, and Baby Ruth, the candy bar, have lived parallel lives in which it has been widely assumed that the latter was named for the former. The confection's creator, the Curtiss Candy Company, never admitted to what looks like an obvious connection — especially since Ruth hit 54 home runs the year before the first Baby Ruth was devoured.

Had it done so, Curtiss would have had to compensate Ruth. Instead, it eventually insisted the inspiration was "Baby Ruth" Cleveland, the daughter of President Grover Cleveland. But it is an odd connection that makes one wonder at the marketing savvy of Otto Schnering, the company's founder.

"Baby Ruth" died of diphtheria in 1904, 17 years before Curtiss combined nougat, chocolate, caramel and peanuts into its chewy Baby Ruth.

The truth blurs but yields a marketing tale.

Posted by Orrin Judd at June 6, 2006 11:49 AM
Comments

I always wanted to make two politically themed candy bars.
1) The Conservative Nutbar - Hard and crunchy on the outside and even harder and crunchier on the inside, the Conservative Nutbar is made with a delicious blend of chocolate farmed by slave labor on the Ivory Coast and nuts gathered by little children in Guatamala. It's all held together by a slurry of light, sweet crude oil.
2) The Liberal Fruitcake - Sticky and cloyingly sweet on the outside with an inner core of steel smelted by the glorious workers of the former Soviet Union. It tastes like crap, but the packaging is made from recycled materials and the candy itself is made from a carbon neutral process. This is the most ideologically pure candy on the market. So, buy it and pretend to enjoy it!

Posted by: Bryan at June 6, 2006 11:59 AM

I suspect no one, except perhaps Blue Jays' and Yankees' fans, will be naming a candy bar for Mr. Josh Beckett any time soon.

In other news, Hanley Ramirez can still hit.

Posted by: Jim in Chicago at June 6, 2006 1:11 PM

Reggie Bars!

Posted by: Raoul Ortega at June 6, 2006 1:11 PM

Jim:

No, he can't. Rookies are judged by second half performance, when he'll bat .250 with no power.

Posted by: oj at June 6, 2006 1:50 PM

The Maury Wills will be sold to folks who refuse to pay attorneys for a basic service.

Posted by: obc at June 6, 2006 3:41 PM

Wasn't the ZERO bar named after Oil Can?

Posted by: Matt Cohen at June 6, 2006 3:56 PM

No, that was the "World Series MVP" bar, but they mulched them after he didn't get the start in Game 7.

Posted by: oj at June 6, 2006 4:00 PM

Snickers was named for the Cubs.

Posted by: jdkelly at June 6, 2006 4:24 PM

Pronk Bars for Travis Hafner in Cleveland I've heard have been a huge hit.

Posted by: BJW at June 6, 2006 4:40 PM

We shall see OJ about Hanley.

But right now the names Broglio and Brock are echoning in my head. Ah, another victory for the boy genius Mr. Epstein.

Posted by: Jim in Chicago at June 6, 2006 5:32 PM

You could hide Brock's glove in the outfield, you can't hide a shortstop.

Posted by: oj at June 6, 2006 5:38 PM

Oh Henry! is a better candy bar. Sorry, Babe ...

Posted by: J at June 6, 2006 7:24 PM

Who put the Baby Ruth in the punch bowl?

Posted by: jdkelly at June 6, 2006 8:04 PM

oj: Ramirez will finish up the second half around .270. Although I do agree about the "no power" comment you made (maybe 4 HRs the rest of the way).

Posted by: Bartman at June 7, 2006 9:27 AM

He'll hit .240 to get to .270 though.

Posted by: oj at June 7, 2006 1:52 PM
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