LIKE GONE WITH THE WIND FOR RUGRATS:

'High School Musical' busts a move (Thomas K. Arnold, 5/23/06, USA TODAY)

Madison Ongstad was thrilled to attend the May 13 Hollywood premiere of High School Musical, the TV movie that has teens and 'tweens alike in a tizzy not seen since the early days of Britney Spears.

"I'm a devoted fan of the Disney Channel, and of this movie," says Madison, 9. The Costa Mesa, Calif., third-grader has the CD soundtrack, "and I play the songs all day when I'm not in school. I know all the words and all the dance moves."

She's making sure her mother buys the movie Tuesday, when it arrives on DVD (Disney, $27). As for the sequel? "I can't wait."

All this hoopla is for a movie that grossed exactly zero dollars in theaters. The "premiere," at Hollywood's historic El Capitan, was for a DVD launch party, a one-time big-screen showing for the TV movie.

As part of the network's original movie franchise, High School Musical has been nothing short of a phenomenon. Since its first airing Jan. 20, the film has been shown 10 times, with 34 million unique viewers, according to Disney.

Zac Efron, one of the stars of the film, says he and his fellow cast members are prepping for the sequel, "which starts filming later this year or early next year."

High School Musical, for those of you who are over 14....