December 6, 2005

MARCIA, MARCIA, MARCIA! (via ted haines):

BRAND X (Larry Beinhart, Huffington Post)

If we know anything from the 2004 election, we know that branding is as essential to politics as it is to selling detergents, cars and perfume. [...]

Democrats and liberals have still failed to brand Bush and the Republicans as anything in particular. Here are some suggestions. [...]

7. The Mean Girls Party. Oh my word, aren't they whiney. Now that they're in party, they just keep everyone out. They have their secrets, which they don't have to share, and that makes them better than anyone else in the lunchroom. They all have their nicknames. And they like to play mean dirty tricks on other people and snicker about later. Nothing they ever do is wrong, because other people made them do it. Anyway, they're the real victims. You don't even have to ask, they'll tell you so. With my apologies to the feminists among us, but they are just like the Heathers.

Mr. Beinhart is living proof that all humor is conservative, not just because he's unfunny, but because he's accidentally always the butt of his own jokes, as in his novels, and here where he makes himself sound like a petulant and unpopular teenage girl, a pluperfect metaphor for the Left today.

Posted by Orrin Judd at December 6, 2005 8:03 AM

I like the way he sniffs about Republican name-calling and then proceeds to call Republicans names. My stars, Liberal hypocrasy is in full bloom this morning!

Posted by: Bryan at December 6, 2005 9:04 AM

The Dems and their Lib supporters have been "branding" the GOP and Conservatives for decades. They're just upset that their efforts aren't as easy as they used to be. It never occurs to them (with the exception of Clinton) that maybe rebranding themselves might be easier. Easier despite having to work with an uncooperative target for such efforts—themselves.

Posted by: Raoul Ortega at December 6, 2005 12:45 PM

The Dems should stop worrying about the other team's brand and start focusing on their own...

Posted by: Timothy at December 6, 2005 12:58 PM