November 11, 2005

AND THE "E" IN VALENTINE LIGHTS UP! (via Glenn Dryfoos, including title)

Sapporo toasts Valentine by naming beer after him (Associated Press, 11/11/05)

Bobby Valentine is so popular in Japan that he now has a beer named after him.

To commemorate Valentine guiding the Chiba Lotte Marines to their first Japan Series title in 31 years last month, Sapporo Breweries Ltd. has come out with BoBeer, a special version of its popular Black Label lager that's available only in Chiba.

The can features a cartoon likeness of Valentine giving a thumbs-up and saying "We're No. 1."

Posted by Orrin Judd at November 11, 2005 2:44 PM

Take that Reggie. Bobby V. has topped you.

Posted by: Robert Schwartz at November 11, 2005 2:50 PM

Let's hope it has more success than the Reggie Bar and Billy Beer.

Posted by: Raoul Ortega at November 11, 2005 2:56 PM


I went to Colgate with one of the Matt's Brewery kids--according to their Dad, Billy Beer was actually just a can, that breweries like theirs put beer in and then sold.

Posted by: oj at November 11, 2005 3:00 PM

Bobby V owns a couple of bar/restaurants around these parts. It'll be a good seller.

Posted by: Tom C., Stamford,Ct. at November 11, 2005 3:42 PM

If it was being sold for the can, and not the contents, then that would explain why the contents were so bad. (The same would go for "Old Frothingslosh" — "The Stale Pale Ale With the Foam on the Bottom", featuring "Miss Frothingslosh" in all her Reubensque glory, except that that was part of the joke.)

Posted by: Raoul Ortega at November 11, 2005 5:23 PM

Just resurrect the old Ballentine Beer jingles and commericals with Mel Allen, and substitute a 'V' for the 'B' and you've got a ready-made ad campaign for the next baseball season, though I don't know how well a "(V)alentine Blast" would translate from English into Japanese.

Posted by: John at November 11, 2005 7:33 PM


Yes, it was whatever low-end brewery near you felt the can would sell better than their beer.

Posted by: oj at November 11, 2005 10:14 PM
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