December 30, 2004

"OUT"ING THE DEMOCRATS (via GraniteProf):

On Nov. 2, GOP Got More Bang For Its Billion, Analysis Shows (Thomas B. Edsall and James V. Grimaldi, December 30, 2004, Washington Post)

In the most expensive presidential contest in the nation's history, John F. Kerry and his Democratic supporters nearly matched President Bush and the Republicans, who outspent them by just $60 million, $1.14 billion to $1.08 billion.

But despite their fundraising success, Democrats simply did not spend their money as effectively as Bush. That is the conclusion of an extensive examination of campaign fundraising and spending data provided by the Federal Election Commission, the Internal Revenue Service and interviews with officials of the two campaigns and the independent groups allied with them.

In a $2.2 billion election, two relatively small expenditures by Bush and his allies stand out for their impact: the $546,000 ad buy by Swift Boat Veterans for Truth and the Bush campaign's $3.25 million contract with the firm TargetPoint Consulting. The first portrayed Kerry in unrelentingly negative terms, permanently damaging him, while the second produced dramatic innovations in direct mail and voter technology, enabling Bush to identify and target potential voters with pinpoint precision.

Those tactical successes were part of the overall advantage the Bush campaign maintained over Kerry in terms of planning, decision making and strategy. The Kerry campaign, in addition to being outspent at key times, was outorganized and outthought, as Democratic professionals grudgingly admit.

Other than that how did you enjoy the election, Mr. Soros?

Posted by Orrin Judd at December 30, 2004 4:53 PM

Fortunately for George, the ongoing Bush recovery will probably help him recoup his election spending losses by sometime in 2005, and that may even include all those $55 oil futures contracts.

Posted by: John at December 30, 2004 5:12 PM

Isn't George supposed to be on his way to a monastery?

Posted by: Ali Choudhury at December 30, 2004 7:12 PM

It's a revelation that conservatives spend money more wisely and know how to organize activities more effectively? Who'd have thunk?

Posted by: jd watson at December 30, 2004 7:33 PM

John: surely you don't think George doesn't know how to short (artificially inflated) oil futures?

Posted by: John Resnick at December 30, 2004 7:40 PM