September 11, 2004
GOP Convention's Looney Tunes (ROBERT SCHEER, September 7, 2004, LA Times)
An advertising guru once warned his acolytes never to confuse the thing being sold with the thing itself. Good sizzle can always sell a lousy steak.
This strategy is on brilliant display these days as the Republicans emerge post-convention, bristling with tough-sounding talk about "girlie men" and shamelessly attacking decorated war veteran John F. Kerry as some kind of traitorous wimp. The same leaders who have never apologized for being totally oblivious to the terrorist threat before Sept. 11 continue to mawkishly exploit the tragedy for political gain, all while trumpeting far-off victories for democracy that dissolve like mirages under the mildest scrutiny.
The Republicans' strategy is to counter critique with caricature, and they do it with all the panache of an old Roadrunner cartoon, effectively smashing Kerry with rhetorical frying pans.
When even attack pieces seem like tongue baths you've won. Posted by Orrin Judd at September 11, 2004 5:03 PM