July 11, 2004

BANANA SPLIT NATION?:

Edwards' Life Clashes With Campaign Message: The candidate's 'slob like us' story won't wash with the real slobs (David Gelernter, July 11, 2004, LA Times)

Sen. John Edwards of North Carolina seems like a decent and likable man, the political equivalent of a handsome, slightly under-ripe bunch of bananas, just the thing if you are looking for bananas and can't find any ripe ones, or don't know the difference. But I can't believe the public is going to buy this act. Last week, I heard an admiring TV pundit explain, to general agreement from his fellows, that Edwards' "two Americas speech" is his No. 1 asset, followed closely by his self-made-man, up-from-the-working-class life story. The problem is, they cancel each other out.

That "two Americas" stuff suggests a country divided by a barricade, with the poor stuck on one side and the rich living it up on the other. We know this is false. Economic historians keep telling us so; they love talking about the high "mobility among income quintiles" that continues to typify this country. American society is a perpetual-motion machine, with constant movement from poor to medium to rich (and, sometimes, back again).

More important to the campaign: Edwards' life story shows that his message is false. If your story is "poor boy makes good," your message can't possibly be "this is a two-part nation where poor boys are prevented from making good." Exactly how dumb are the voters supposed to be? And if the real, implicit message is different — "Sure, you can get over the barricade, but it's so tough that only geniuses like John Edwards can make it" — I doubt this version will play any better.


Pretty dumb.

Posted by Orrin Judd at July 11, 2004 12:23 PM
Comments

I'd be happy to see most liberals sent to the other side of some barricades.

Posted by: Jim at July 11, 2004 4:58 PM

We're told that he's some sort of master of communicating because of his ability to get juries to make multi-million dollar awards on behalf of his clients, and he's gonna sell Kerry-Edwards the same way. The only problem with that scenario is that with the electorate, unlike in jury selection, he doesn't have the ability to keep out anyone who shows any sign of not being gullible for his brand of pursuasion. Witness his performance in the primaries.

Posted by: Raoul Ortega at July 11, 2004 5:24 PM

Raoul: exactly why Edwards is not running for re-election. His vaunted communications skills would not have helped him explain himself to the electorate. Slickness is not a snyonym for lucidity (or pithiness).

Posted by: jim hamlen at July 11, 2004 9:40 PM

I was concerned about Edwards as the Dem nominee or even the VP. After watching him in action and watching the bloggers/pundits easily expose his weaknesses I'm less concerned. Then again almost anyone Kerry was going to pick for VP had a significant flaw.

Posted by: AWW at July 11, 2004 10:38 PM
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