THE TRUMP BRAND:

Just before 7 am on March 3, Danny Lemoi posted an update in his hugely popular pro-ivermectin Telegram group, Dirt Road Discussions: "HAPPY FRIDAY ALL YOU POISONOUS HORSE PASTE EATING SURVIVORS !!!"

Hours later, Lemoi was dead.

For the last decade, Lemoi had taken a daily dose of veterinary ivermectin, a dewormer designed to be used on large animals like horses and cows. In 2021, as ivermectin became a popular alternative COVID-19 treatment among anti-vaxxers, he launched what became one of the largest Telegram channels dedicated to promoting the use of it, including instructions on how to administer ivermectin to children.

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