February 7, 2020

THE CULTURE WARS ARE A ROUT:

Disney Didn't Just Buy 'Hamilton' for $75 Million; It Bought a Potential Franchise (Chris Lindahl, Feb 4, 2020, Indie Wire)

After Lin-Manuel Miranda's musical "Hamilton" opened in New York in 2015, getting your hands on tickets became a near-impossible feat. It went on to gross $500 million, won 11 Tony Awards and a Pulitzer Prize, and was staged for three US tours, a production in London's West End, and one in Chicago. Then there were the albums, remixed songs featuring the likes of Barack Obama, and the endless media coverage.

The modern retelling of founding father Alexander Hamilton's life is a full-blown cultural phenomenon, one that has rolled out like a well-planned military campaign. The target? The hearts and minds of America, and the world, as part of that thing every studio executive wants: hilariously lucrative branded IP.

And that's why Disney, perhaps the most skillful tactician of milking cultural touchstones for profit, would pay such an enormous sum for the worldwide rights of a filmed version of the stage production. [...]

And like "Star Wars," there's theme park opportunities. Disneyland could extend the "Hamilton" franchise to its own Hall of Presidents, the animatronic exhibit at Liberty Square at the Magic Kingdom inside the Walt Disney World Resort, in Orlando, Fla.

Can't wait to be able to go back to the Hall of Presidents again.

Posted by at February 7, 2020 1:56 PM

  

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