Vermont officials are hoping a new program that would use cutting-edge, targeted marketing and a host of incentives, both economic and emotional, can attract new people to live in the Green Mountain State, helping to alleviate what is fast becoming a chronic labor shortage caused by a stagnant, aging population.

While similar efforts are underway in a number of states, the push to bring new people to Vermont is part of a broader economic program that would also help train people to fill hundreds of well-paying jobs and encourage people who have left the workforce to go back to work.