January 4, 2012

HOW ABOUT, VACATION IN AN UDDER?:

Sleep-deprived consumers to take greater interest in relaxation drinks (AFP, January 04, 2012)

 Relaxation drinks are set to experience fast-paced growth over the next few years as North Americans become increasingly aware of the perils of sleep deprivation and seek out sleep aids and relaxants, says a new report that looks at the emerging industry.

While working off of four or five hours of sleep a night used to be considered heroic and a mark of bravado, experts are calling chronic sleep deprivation a public epidemic with serious health consequences.

Enter the beverage market and manufacturers like the Marley's Mellow Mood, Mary Jane Soda, Mini Chill, Vacation in a Bottle (ViB) and Koma Unwind, drinks that contain melatonin or L-Theanine and are pitched as sleep aids to help users relax and de-stress.

Here's the only one you'll ever need.

Posted by at January 4, 2012 6:48 AM
  

blog comments powered by Disqus
« TAKING NOTHING AWAY FROM HIS STUNNING WIN...: | Main | IT'LL NEVER FLY, ORVILLE: »