December 4, 2010

A JOURNAL, NOT A DIARY:

"Wimpy Kid" creator Jeff Kinney talks about his day job: Despite his remarkable success as an author, Jeff Kinney likes a "normal life" with a 9-to-5 job. (Danny Heitman / December 3, 2010, CS Monitor)

For Kinney, there’s no real reason to choose between new media and the traditional variety, since his various media platforms seem to be mutually enriching each other.

“I think of them as two completely different markets,” Kinney said of his online readers and his book readers. “Having it online for free hasn’t limited the market for the books.”

Before the first “Wimpy Kid” book was published in 2007, the story gained a readership online at funbrain.com, where it still appears.

When Kinney landed a multi-book deal for “Wimpy Kid” with publisher Harry N. Abrams in 2006, “I insisted that it had to stay online. I could see the tremendous reach of the web,” Kinney said in an interview from his home in southern Massachusetts.

These days, despite his success as an author, Kinney continues to pioneer new Internet content as the full-time design director of a Boston-based Internet publishing company where he started poptropica.com in 2007.

As described on its web site, poptropica.com is a place where children “create a ‘Poptropican’ character to travel the many islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history.”



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Posted by Orrin Judd at December 4, 2010 6:05 AM
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