May 1, 2009

THIS HAVING JUST WON A MAGAZINE AWARD...:

Noise, Vibration, and Harshness: The Big Three American Auto Companies (Jamie Kitman, Automotive)

GAME OVER.

After almost half a century of fighting battles, America's Big Three - the Moderately Large Three, if you prefer - have at long last lost the war. Yes, it's official. From this day forward, fuel economy matters. From now on, judicious use of fossil fuels trumps road-hugging weight. Too bad Detroit carmakers weren't prepared. They only had fifty years to get ready.

Of course, many said the same thing - mileage is the new, eternal bogey - during the energy crises of the 1950s and the 1970s, and they were wrong. They failed to recognize that, given enough encouragement, Americans would use too much fuel again. The captains of Detroit professed their blamelessness: Americans love big, thirsty machines. Gas is cheap. What could we do?

But now that gas isn't cheap, this is the part that's important to remember.


...one wonders if the judges realize how cheap gas is?

Posted by Orrin Judd at May 1, 2009 8:04 AM
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