May 7, 2008

"ENTERTAINMENT ULTRASOUND":

Pre-order sales of Bella DVD Make it #1 Selling Romantic Movie on Amazon.com Over Weekend: Response to Bella 10 Campaign says yes to slogan, "Can a movie really save a child's life?" (Steve Jalsevac, May 5, 2008, LifeSiteNews.com)

Confirmed reports of the movie Bella so far saving at least 13 mothers and their babies from abortion (two more reports yet to be confirmed) has spurred its producers to recently launch their bella 10 campaign. The campaign is an unusual, grassroots targeted promotion strategy designed to give individual fans of the movie lots of practical advice and tools to convince 10 people to order a Bella DVD who would in turn convince 10 others to do the same. The campaign asks the rhetorical question, "Can a movie really save a child's life?" to emphasize that by promoting or even giving away purchased copies of the movie lives will be saved.

In an interview with LifeSiteNews today, Bella producer Leo Severino explained the rationale of the DVD promotion strategy. Severino related that he and the rest of the Bella team see the movie as "the entertainment ultrasound" which through its storyline and characters heightens the awareness of expectant mothers of what is living inside of them.


It's rather predictable and the pregnant woman is deeply annoying, but the fable is moving and the story of the three brothers and their parents works. Plus, two of the brothers are dreamy.

Posted by Orrin Judd at May 7, 2008 3:40 PM
Comments

Dreamy???

Posted by: Buttercup at May 7, 2008 9:38 PM

Amen, sister.

Posted by: oj at May 8, 2008 6:17 AM

Do these guys wear orange jumpsuits?

Posted by: ratbert at May 8, 2008 7:44 AM
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