April 16, 2008


What’s for Dinner? The Pollster Wants to Know (KIM SEVERSON, 4/16/08, NY Times)

IF there’s butter and white wine in your refrigerator and Fig Newtons in the cookie jar, you’re likely to vote for Hillary Clinton. Prefer olive oil, Bear Naked granola and a latte to go? You probably like Barack Obama, too.

And if you’re leaning toward John McCain, it’s all about kicking back with a bourbon and a stuffed crust pizza while you watch the Democrats fight it out next week in Pennsylvania. [...]

So, for example, [Christopher Mann of MSHC Partners, a political communications firm, which has used microtargeting to help dozens of successful candidates,] knows that someone who subscribes to lots of gourmet cooking magazines is more likely to be a Democrat or at least more open to progressive causes. [...]

For example, Dr Pepper is a Republican soda. Pepsi-Cola and Sprite are Democratic. So are most clear liquors, like gin and vodka, along with white wine and Evian water. Republicans skew toward brown liquors like bourbon or scotch, red wine and Fiji water.

When it comes to fried chicken, he said, Democrats prefer Popeyes and Republicans Chick-fil-A.

“Anything organic or more Whole Foods-y skews more Democratic,” Mr. Dowd said. [...]

Although [Mark Penn, a microtargeting expert who was dismissed as chief strategist for the Clinton campaign last week], who claims credit for coining the term “soccer mom,” didn’t specifically seek out research on the dining habits of voters, he does use food as a way to define the candidates.

Specifically, he points to Mr. Obama’s comments about the rising price of arugula at Whole Foods during a campaign stop in Iowa.

“He has more of the arugula vote,” he said in an e-mail message last week. “Senator Clinton’s voters are more likely to be making ends meet and so they do a lot more cooking at home and a lot less eating out at expensive restaurants.”

He has the arugula vote and folks are surprised he's out of touch with Middle America?

Posted by Orrin Judd at April 16, 2008 5:08 PM

Hmmmm. I'm coming up an Oballary voter. STUFFED crust?? I don't want stuff in my crust, I want crust in my crust. And Dr. Freekin Pepper?? What the hell is that concoction, anyway? Bleh.

And I'm a vodka guy. (Unless it's mixed with Dr. Freekin Pepper.)

Now you got me kinda scared.

Posted by: Andrew X at April 16, 2008 6:29 PM

Chik-fil-A is righteous but it is just not fried chicken.

And Popeye's biscuits are out-of-this world!

Posted by: Benny at April 16, 2008 7:09 PM

I'm all over the map.

Posted by: Sandy P at April 16, 2008 7:24 PM

Popeyes is city food.

Posted by: oj at April 16, 2008 8:53 PM

I'm down with the brown liquor and red wine, but stuffed crust? Chik-fil-a? Give me my Popeye's, olive oil, Bear Naked granola, and argula thank you very much.

Posted by: Jim in Chicago at April 16, 2008 10:45 PM

Monday: a new recipe for pork carnitas that involved orange juice and brandy. I live a mile from a Michelin one star restaurant where I've eaten 5-6 times (and I can get there on a trolley, OJ!). I'm sorry Fred Thompson didn't do better. Do they have a category for me?

Posted by: PapayaSF at April 16, 2008 11:13 PM

Sorry. Rural, podunk here....What the heck is argula?

Posted by: eam at April 17, 2008 7:19 AM

Arugula kind of looks like dandelion leaves. Used in salads and such. Sort of peppery tasting. Not bad but way overrated.

As for fried chicken I'll continue to get mine from the Colonel unless I make it myself (which I prefer to do).

Posted by: Bartman at April 17, 2008 9:48 AM


Very expensive lettuce.

Posted by: Mike Earl at April 17, 2008 9:51 AM