December 8, 2007

THERE ARE TWO KINDS OF SPORTS SEASONS...:

Love 'Em or Hate 'Em, People Watch the Patriots (Mark Maske, 12/09/07, Washington Post)

The Patriots seem more popular than ever with their own followers. Carter, the sports business expert, said they remain interesting to, even if not beloved by, other fans as well.

"It's the team that you love to hate," he said in a telephone interview. "If you were sitting there watching the Celtics-Lakers or Yankees-Dodgers playing for a championship, you didn't have to like them to know they were a great brand. You were still watching. It's the same with the Patriots. They used to be milk and cookies. They were clean-cut. They were Tom Brady. Now they're disliked.

"But if you dislike them, part of it is because of their success. In many ways, that reinforces the success of their brand. The opposite of love isn't hate. It's indifference." [...]

Until the near misses by the Eagles and Ravens, the NFL season had a feel of inevitability to it. That usually wouldn't be good for interest level and television ratings. But ratings for the Patriots have soared and NBC producer Fred Gaudelli said viewers have a fascination with greatness, as when fans have tuned in to watch golfer Tiger Woods or basketball legend Michael Jordan no matter the score.

"They make it pretty entertaining," Gaudelli said, "and I think Belichick in his own way makes it entertaining because of the way he just refuses to acknowledge any of it."


...ones where the Sox, Pats and Cs are good or boring ones.

Posted by Orrin Judd at December 8, 2007 1:33 PM
Comments

From this point on I am a HUGE fan of whomever is playing the New England team.

Posted by: Benny at December 8, 2007 6:23 PM
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