EVEN IF THEY MANAGE TO HOLD IT TOGETHER FOR AWHILE...:

A Web Troll's Toll on the Clinton Campaign (T.W. FARNAM, December 24, 2007, Wall Street Journal)

In Norse mythology, trolls steal babies and leave their own shape-shifting offspring behind. On the Internet, they just steal attention.

As candidates increasingly use the Internet to build political bridges, their message boards have become homes for trolls, users of an online community who leave messages that are ideologically opposed, off-topic or off-color.

Brian O'Neill, a 33-year-old part-time bartender and full-time college student, has been marauding on Sen. Hillary Clinton's Web site for the past few months, even though his posts attacking the candidate are frequently scrubbed from the site within hours. Mr. O'Neill turned to Mrs. Clinton's site after being booted from online forums of former Sen. John Edwards, Sen. Barack Obama and the Democratic National Committee.

Although Mr. O'Neill says he isn't familiar with the term "troll," he has been labeled as one -- and not just once. [...]

Although the number of trolls can't be measured, they regularly haunt online political sites, which have mushroomed in recent years. Technorati, which follows blogging trends, now tracks 40,000 English-language politics blogs. "The ability of trolls to gain attention, to secure an audience, if ever briefly, is much greater than before," says Derek Gordon, a former vice president at the company.

Sites try various weapons to combat trolls. Campaign trolls popped up en masse in 2004 on Democratic presidential hopeful Howard Dean's Web site. Dean supporters batted them back with a "troll goal," donating money to the campaign's coffers each time they spotted an offending post. The supporters crowed about each sighting, eliminating the trolls' incentive to disrupt.

Most campaigns and individual bloggers invite readers to report offensive comments, and others approve each comment before it appears. At the liberal discussion Web site Daily Kos, "trusted users" can block people whose comments regularly offend members.

Daily Kos has another tactic: the recipe. When a troll attempts to start a conversation at that site, loyalists post recipes instead of engaging them. With so many trolls, the recipes have proliferated -- enough so that Daily Kos compiled a 144-page "Trollhouse Cookbook," including crab bisque inspired by President Bush's second inauguration and "Liberal Elite Cranberry Glazed Brie."

While that approach seems comical, the problem is real. Michael Lazzaro, a Daily Kos contributing editor who goes by "Hunter," says about 10 people are banned each week, but many return by setting up new accounts. One person, easily identified by his writing, has opened more than 100 accounts since 2005, he says. "He basically comments for awhile really nicely and then out of the blue he'll start ranting about women or Jews or something like that," Mr. Lazzaro says.

...they all eventually descend into genuine raving and obsessive behavior.

Posted by Orrin Judd at December 26, 2007 6:33 AM