PLUMBER OF ALL MEDIA:

Plumber’s Progress (SETH SCHIESEL, 11/23/07, NY Times)

Mario, the goofy, fat Italian plumber, is by far the most famous character in video games and perhaps one of the world’s most-recognized fictional characters in any medium. Think back, if you can, to 1981 and Donkey Kong. Mario was there.

After selling almost 200 million games over more than two decades and generating untold billions in revenue for Nintendo of Japan, Mario is back. Super Mario Galaxy, released this month for Nintendo’s Wii console, is the first major new Mario game in five years and is certain to end up one of the best-selling games of 2007. [...]

[T]o test whether Mario could still appeal to an overeducated, media-saturated audience, I assembled a panel of nongaming yuppies in their 30s at my house last weekend, put the Wii controls in their hands and sat back to check the reaction.

Judging by the hours of giggles, chortles and downright guffaws, especially from two women who hadn’t played a video game in many years, Mario still has the goods: the madcap visual humor, the cheesy yet oddly compelling musical score and that incessant tug to play just five more minutes.