September 17, 2007

THE LESS NATIVE THE MORE REPUBLICAN (via Brandon Heathcotte):

The World According to Univision (LESLIE SANCHEZ, September 16, 2007, Opinion Journal)

Last week, Democrats participated in a Univision-sponsored presidential debate held in south Florida. The candidates used the forum to reach out to Hispanic voters and many Democrats have noted that only one Republican--Sen. John McCain--has agreed to participate in a similar debate for GOP candidates originally scheduled for today. Their aim is to portray Republicans as biased against Hispanics.

But context matters. Faced with an onslaught of biased reporting, Republicans are right to have reservations about Univision. They should, however, engage the network, as it is far too important to be ignored. Late last month, Nielsen began comparing Univision to other broadcast networks in a single viewer sample, and found that it is the most-watched TV network (ahead of Fox, ABC, CBS and NBC) for viewers 18-34.

If their views were presented fairly, it's likely that Republicans would connect with Hispanic voters. That may be why the network's news coverage often downplays issues that make Hispanics dislike Democrats (abortion, same-sex marriage, taxes) and sensationalizes the immigration issue as a way of demonizing Republicans--even those who are not anti-immigrant. [...]

Republicans must engage and demand fairness from Univision, rather than let it propagandize the most conservative segment of the Hispanic population--the 40% who may speak English, but who are "Spanish-dominant" and consume their news in their native language. According to a July 2006 study of previous elections by the New Democratic Network, English-speaking Hispanics are more reliably Democratic, and "the movement towards Bush has come from the Spanish-dominant, as they have gone from 82%-18% Clinton-Dole in 1996 to 52%-48% Kerry-Bush."


They're conservatives until they're corrupted by the native culture.

Posted by Orrin Judd at September 17, 2007 7:07 PM
Comments

They're conservatives until they get some steady exposure to Republicans.

Posted by: Brandon at September 18, 2007 11:17 AM
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