July 29, 2007

THEY AREN'T MEDICINES, THEY'RE COSMETICS:

They won't cure cancer, but might get rid of cellulite: 'Aesthetic medicine' firms hope vanity has its price (Scott Kirsner, July 29, 2007, Boston Globe)

Looking good is about to get a lot more expensive.

A cluster of New England companies is developing drugs and medical devices that will reduce wrinkles and cellulite, grow hair where you want it and remove it where you don't, and help you manage your impulse to overeat.

And while keeping you young and slim may not be as socially redeeming as, say, devising a vaccine for the next flu pandemic, millions of dollars in venture capital funding are flowing into the sector dubbed "aesthetic medicine," puffing up local start-ups like a shot of collagen injected into a pair of lips.

In 2005, the US market for aesthetic devices and therapies was $2 billion, according to Windhover Information -- a number that is expected to grow to $4.2 billion by 2010.

Much of this will be driven by the vanity of aging baby boomers. "They are determined that they're not going to get old, and they're willing to spend the money to keep looking good," says Concord biotech consultant Michael Kobos.


Which is why "healthcare" is just another consumer good now.

Posted by Orrin Judd at July 29, 2007 7:43 AM
Comments

I hope this new stuff works better than botox. The day after effect is horrible as the pictures of Hillary and Kerry show.

Posted by: erp at July 29, 2007 12:45 PM
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