PUMP UP THE VOLUME:

Hearts and minds of young Muslims will be won or lost in the mosques: The new honesty of community leaders must be matched by a strategy from government that is patient and painstaking (Madeleine Bunting, July 9, 2007, The Guardian)

Two days after the 7/7 bombings in London two years ago, Muslim community leaders gathered at the London Muslim Centre to consider the impact of the attacks and who might have organised them. Many present refused to accept it might have been Muslims - the common refrain was that it could have been the French, because they had just lost the bid to host the Olympics.

The discussion had the younger generation of professional British-born Muslims grinding their teeth with frustration at the stubborn naivety of an older generation of leadership. Their elders had completely failed to grasp how the community had been swept up in a global political conflict that was interacting with a local crisis of identity and generational conflict.

Wind forward two years and the story has changed. On Friday, a campaign was launched with full-page newspaper adverts condemning the attempted bombings in London and Glasgow and pledging full support to avert future attacks. On Saturday, Muslim activists and imams from across the country gathered in London to consider what could be done to tackle extremism. Among the speakers were members of the Metropolitan police's counter-terrorism operations. More advertising campaigns are planned this week. Britain's Muslims have launched their most concerted attempt yet to win the hearts and minds of the public and distance themselves from the activities of violent extremists who claim to act in the name of their faith.

For a younger generation of community activists it's been the breakthrough for which they've been waiting for years. They admit that there has been denial in the community, which has inspired fanciful conspiracy theories, but what has enabled them to challenge that has been the sheer volume of evidence in recent trials. Violent extremism cannot be dismissed as the responsibility of the odd loner.