July 19, 2007

FOLLOW THE MONEY:

Al Sharpton on the Return of Imus (RADAR, 7/19/07)

Imus buddy Bo Dietl dropped heavy hints on a radio show over the weekend that the aging shock jock will be back at WFAN no later than September. That would mean a mere five months of wandering in the wilderness for the I-Man, who was fired in April by CBS Radio and MSNBC after calling female college basketball players "nappy-headed hos."

Sharpton, of course, played no small part in Imus's downfall, even inviting the man onto his radio show to apologize to viewers only to declare his apology inadequate. Yet the Rev. tells Radar he would not oppose Imus's return this fall.


Imus will be rehired for the same reason he was fired. When sponsors started pulling ad money it scared programmers, but they can't find anyone to match his ratings.

Posted by Orrin Judd at July 19, 2007 9:18 PM
Comments

Which says quite a bit about how the talk-radio business is facing a talent dearth, at least as far as non-satellite programming is concerned. Imus's ratings on both radio and TV were never enough to put a scare into Laura Ingraham, much less Limbaugh.

Posted by: Brad S at July 20, 2007 7:31 AM

Of course Sharpton is in favor of letting Imus come back. Like any businessman, he needs to keep some inventory on the shelf.

Posted by: Ibid at July 20, 2007 8:19 AM

Imus was a platform for dems to sell their stuff. Without him, they're left with only the nets, the print media, cable and the left side of the blogosphere.

Posted by: erp at July 20, 2007 9:12 AM
« DIPLOMATS DON'T DETERMINE BORDERS, PEOPLES DO: | Main | EVENTUALLY THE REACTIONARIES EVEN REACT AGAINST DECENCY: »