May 19, 2007

PURE GOODNESS:

Going deep inside Twinkies: Book delves into the origin of processed foods (PAULA HUNT, 5/18/07, SAN ANTONIO EXPRESS-NEWS)

Consider the Twinkie.

Soft, sweet, golden sponge cake.

Fluffy, creamy melt-in-your mouth filling.

Thirty-nine ingredients.

And 14 of the country's most common chemicals.

That's the Twinkie for you -- it's more than a guilty pleasure, it's a bona-fide cultural touchstone whose shelf life is the stuff of urban legend.

So when Steve Ettlinger set out to write a book about processed food, the Hostess Twinkie turned out to be the perfect model.

"Twinkie, Deconstructed: My Journey To Discover How the Ingredients Found in Processed Foods Are Grown, Mined (Yes, Mined), and Manipulated Into What America Eats" chronicles Ettlinger's quest to find the source of every ingredient listed on the iconic snack cake's label.

Posted by Orrin Judd at May 19, 2007 7:17 AM
Comments

Twinky experimental research has a venerable history. On the Internet, even in space.

Posted by: Gideon at May 19, 2007 8:28 AM

A number of years ago, I had a job in the neighborhood west of the south end of Lake Union in Seattle. It's an industrial area (or at least was) and parking was about a block away from the Hostess bakery for the entire northwest. On days when the wind was right, walking between my vehicle and the office smelled like being inside a giant Twinkie. Even I, who doesn't like the things, was tempted and tortured by that pervasive odor.

Posted by: Raoul Ortega at May 19, 2007 9:15 AM
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