September 20, 2006

WE WERE HUNGRY AND THEY GAVE US FILMS (via Brad S.):

New Fox Unit to Produce Christian Films: The studio plans to produce as many as 12 movies a year aimed at religious audiences. (Lorenza Muñoz, 9/19/06, LA Times)

In the biggest commitment of its sort by a Hollywood studio, News Corp.'s Fox Filmed Entertainment is expected to unveil plans today to capture the gargantuan Christian audience that made "The Passion of the Christ" a global phenomenon.

The home entertainment division of Rupert Murdoch's movie studio plans to produce as many as a dozen films a year under a banner called FoxFaith. At least six of those films will be released in theaters under an agreement with two of the nation's largest chains, AMC Theatres and Carmike Cinemas. [...]

"A segment of the market is starving for this type of content," said Simon Swart, general manager of Fox's U.S. home entertainment unit.

"We want to push the production value, not videotape sermons or proselytize."


CBS News decided to defy the American consumer and move its newscast even further Left with Katie Couric--only they can be surprised it failed. Sooner or later, business, which is all the media is, has to give folks what they want.

Posted by Orrin Judd at September 20, 2006 12:00 AM
Comments

As Michael Medved has pointed out about Hollywood, even in bottom-line oriented places like the broadcast and entertainment industry, ideology either trumps profit in the eyes of many of the industry's movers and shakers, or it blinds them to reality so much they don't even comprhend there is profit out there to be made by giving people what they want.

In the case of Murdoch's Fox News versus the other TV news people, the attitude is more akin to the ideology-over-profit reaction: "We don't want the type of scum you're attracting to your channel with the shows you put on, and besides, they're all in the elderly demographic and are going to die soon while we'll keep the young, hip kids who dig Keith Olbermann." So they think they're doning sackcloths (ratings-wise, not salary-wise) while spreading truth to the masses, and would howl censorship if the stockholders or top execs ever cleaned house in their news departments and tried to mimic Fox to snare a piece of their ratings and profits.

Posted by: John at September 20, 2006 11:34 AM
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