TRADE YOU GOOGLEPLEX PELE'S FOR ONE ALEX GORDON:

This card costs 'cause you aren't supposed to have it' (Darren Rovell, 5/02/06, ESPN.com)

Alex Gordon has yet to play a single game in the major leagues and yet his rookie card is the hottest in all of baseball, selling for as much as $2,550 in recent weeks.

Is Gordon the Kansas City Royals' next great player? Could be. But that isn't why his card, which is No. 297 in Topps' 2006 set, is worth that kind of money.

The piece of cardboard is worth that much only because it never should have been produced in the first place.

Last year, in part to reduce confusion in the marketplace, the Major League Baseball Players Association ruled that card manufacturers could make rookie cards only of players who either made the 25-man roster or played in a major league game the season before. Gordon didn't qualify either way. After he led Nebraska into the College World Series, the No. 2 overall pick in the 2005 draft didn't sign his contract -- including a $4 million signing bonus -- until late September.

"At the last second, we realized we had made a mistake, so we pulled the cards, destroyed them by cutting out the photo and then destroyed the plates," said Topps spokesman Clay Luraschi.

But a fan named Jeremy Troutman pulled five of Gordon's cards on a shopping trip in his hometown of Wichita, where, coincidentally, Gordon is playing Double-A ball for the Wranglers this season.

"I went to Wal-Mart, bought two boxes, and got two in the same pack," Troutman said. "So I bought seven more boxes and got another three in the same pack."