March 29, 2006
WHY TAMPER WITH PERFECTION?:
New Bazooka Joe something to chew on (Jesse Noyes, March 29, 2006, Seattle Times)
Bazooka Joe might be over 50, but he’s never looked so young.
The eternal kid is getting a fresh look as executives plan a $4 million relaunch of the iconic brand in an effort to entice a new generation of bubble gum chewers.
“Bazooka Joe has sort of been brought back to life,” said Paul Cherrie, managing director at The Topps Co., which owns the Bazooka Joe brand. “He’s been contemporized.
Forty seven. Posted by Orrin Judd at March 29, 2006 12:00 AM
Comments
Unloop.
Posted by: oj at March 29, 2006 9:02 AMBazooka bubble gum has to be more older than 50. I used to chew it when I was a kid at least 60 years ago.
Posted by: erp at March 29, 2006 9:27 AMBazooka Joe is 53 this year while the gum itself dates back to after the end of WWII.
Posted by: Rick T. at March 29, 2006 10:11 AMIf they're trying to "contemporize" him to fit into the currently trendy urban gangsta rap culture, Joe will now be carrying a real bazooka.
Posted by: John at March 29, 2006 10:16 AMHe'll be a bisexual, body-modding, ectasy-eating freak. To the extreeeme!
Posted by: Bryan at March 29, 2006 11:12 AMIf they're serious about contemporizing him, they'll rename him to "RPG Joe".
Posted by: BrianOfAtlanta at March 29, 2006 12:38 PM