March 26, 2006

ST. TIMMY:

Timbit nation (KENNETH KIDD, 3/26/06, Toronto Star)

Conversation with 19-year-old daughter Parental unit: "Do you ever go to Tim Hortons?" Daughter: "Well, obviously. What's your point?" Parental: "Well, I'm meant to be writing about Tim Hortons and Canadian culture." Daughter: "Isn't that obvious?" [...]

Every couple of years, the marketing people go out into the field to interview customers. They call it a "brand character" study. The words they hear back about the chain have been pretty consistent: unpretentious, caring, friendly, dependable, and (wait for it) Canadian.

It is, in other words, one of us.

We even call it "Timmy's," the kind of nickname that comes freighted with other Canadian associations. In hockey dressing rooms, from pick-up to pro, just about everyone's name similarly grows a "y" or "ie" appendage. (Think "Dougie" Gilmour.) It's the great leveller, a way of checking everyone's outside-world status at the arena door.

You can see a species of that in any Tim Hortons, especially downtown, where the line-ups are apt to be both longer and more diverse than those at the neighbouring Starbucks.

"Every kind of vocational level is represented in one line and not the other," says Paul Wales, president of Enterprise Advertising, the people who produce the Tim Hortons television ads.

But we also give similar nicknames to neighbourhood pubs, a practice that dates at least from the time Toronto taverns still had separate entrances for "ladies and escorts." A bar like The Benlamond invariably becomes "The Benny" in neighbourhood parlance, just as The Wallace House becomes "The Wally." It's as if, in order to sanction a local meeting place, we have to strip away any hint of pretension.

So has Tim Hortons replaced, or at least joined, local bars as the informal town halls of neighbourhoods?

Pollster Michael Adams, whose book Fire and Ice explores the growing differences between Canadian and American values, thinks there might be some truth to that theory.

"Americans aspire to independence," he says. "Their model is to drive out of town, Gary Cooper with Grace Kelly, and get on their ranch and she's in the kitchen and having babies and he's standing at the ranch gate with a gun, saying, `no trespassing.'"

Canadians, by contrast, are far less fearful. Yes, we're mostly autonomous (from institutions and the state) but also interdependent (with each other as individuals).

That's partly because, despite the vastness of Canada, our population is much more urban: Roughly 40 per cent of us live in the three biggest cities, compared with 15 per cent of Americans.

This, in turn, colours our respective views of "community." Americans now increasingly use churches as their replacement for a sense of community lost to long working hours and lengthy commutes. Not us. "We don't go to church as much on Sundays," says Adams. "We go shopping and we go to Tim's."


So they've replaced 8,000 years of Judeo-Christianity with coffee?

Posted by Orrin Judd at March 26, 2006 8:27 AM
Comments

...with coffee?

Obviously, Man doth not live on donuts alone.

Posted by: Barry Meislin at March 26, 2006 9:09 AM

"Americans aspire to independence," he says. "Their model is to drive out of town, Gary Cooper with Grace Kelly, and get on their ranch and she's in the kitchen and having babies and he's standing at the ranch gate with a gun, saying, `no trespassing.'" (sounds good to me).

"Canadians, by contrast, are far less fearful. Yes, we're mostly autonomous (from institutions and the state) but also interdependent (with each other as individuals).

That's partly because, despite the vastness of Canada, our population is much more urban: Roughly 40 per cent of us live in the three biggest cities, compared with 15 per cent of Americans."

I really have to laugh at the this quaint concept of Americans being more fearful. 40% of Canadians huddled together in three cities really doesn't strike me as being very courageous. Perhaps that's why their armed services are peacekeepers, while the populace roosts in their city coops totally dependent on the fearful Americans who provide defensive protection for them and their interests throughout the world.

Timmy's indeed.

The author beggars his knowledge of Americans and I'd think of Canadians as well. I'd guess many of them will get a laugh from this mouses roaring as well.

Posted by: Genecis at March 26, 2006 9:16 AM

8,000 years?

Posted by: Brandon at March 26, 2006 9:35 AM

Isn't that what Bishop Ussher says?

Posted by: oj at March 26, 2006 9:39 AM

We drove the entire Queen's Highway west from Montreal and were surprised to find that Canadians live in a thin strip of small towns and villages along the U.S. border, dotted every so often with a middle-sized, quaintly old-fashioned looking city.

This is fine as there's not much to see from there to the North Pole. Perhaps it's their exposed position which causes Canadians to
become interdependent more than their superior moral authority.

Arriving at Calgary and the Canadian Rockies is thrilling and going further to Jasper is breathtaking. We haven't had the pleasure of visiting the other side of the Canadian Rockies, but hope to do so in the near future. We were treated courteously everywhere we went, but didn't feel quite at home and welcome until we reached Calgary which we thought a beautiful city with what seemed to be busy happy people. Aside from their odd pronunciation of the word, "about" nothing seemed at all different and the U.S. plates on our car weren't looked upon as suspect at all.

If there is anything more beautiful than Lake Louise with the sunlight reflecting off it's huge white glacier and unbelievably blue water as seen from the terrace of Le Chateau, I haven't seen it yet.

Posted by: erp at March 26, 2006 10:33 AM

Actually OJ, no. According to the good Bishop I believe it would be roughly 6,002 years - assuming his dating of creation to 4004 BC holds.

Regarding the Canuckistani theory that Americans are more fearful than our Socialist brethren to the north. Hah!. What is braver, going it alone to hew a home from the wilderness, or nesting in comfort in the company of one's fellows?

If our forebears were of the same mettle as the author of this article, or of those folks who inhabit the recesses of the Timmy's in Eastern Canuckistan, things would be different here. We never would have ventured west, never to see the Pacific, never to have tamed the wilderness, never to have achieved the greatness that other nations aspire too. We too would see the bulk of our population concentrated in just three large cities, Washington, New York, and Philadelphia. We'd also be talking jealously about that Judeo-Christian giant that lay west of the thirteen colonies. The country that dominates the continent, protects us from foreign threats, won two world wars, leads the fight against terrorism, and is the financial heart of the world. Why, we'd be Canadians too.

Posted by: Robert Modean at March 26, 2006 10:36 AM

Slightly off topic -- Have the Maple Leafs ever been any good since the let Tim Horton go to Buffalo? The whole franchise seems as if it's been spending all its time eating donuts and driking coffee since 1969.

Posted by: John at March 26, 2006 11:41 AM

It's not even true that Canada is more urban than the U.S. According to these pages, the United States is nearly twice as densely populated as Canada at both the 1st and 2nd population density quintiles.

Posted by: pj at March 26, 2006 11:50 AM

Petey here. Or Petie, if you prefer. Actually we go to Tim Horton's because the coffee and doughnuts are so darn good. But, hey, any old place will do as a backdrop for yet another tiresome wank about who we are and what distinguishes us from the rapacious Yankee traders. Having just returned from a drive to Florida and back, I'm hard-pressed to see much difference in restaurant behaviour except you eat a lot more and, while we like to wish people a good day, you tend to command them to have one.

John:

No, and it looks like they might miss the playoffs this year. Sublime!

Posted by: Peter B at March 26, 2006 4:00 PM

Tim Hortons vs. Starbucks.

Canada vs. U.S.A.

Interesting can of worms opened here. (I wonder if more gun toting hunters hang out at Tim Hortons than Starbucks?)

Posted by: Randall Voth at March 26, 2006 10:15 PM

Obviously, Wendy's couldn't get rid of Tim Horton's soon enough:)

Posted by: Brad S at March 26, 2006 10:41 PM
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