March 24, 2006

COME BACK, SHAME:

Ben Johnson, Cheetah. Get it? (MORGAN CAMPBELL, Mar. 24, 2006, Toronto Star)

Ben Johnson is back. And he's still a "cheetah."

Nineteen years and two flunked drug tests after he first set the 100-metre world record, Canada's most famous sports cheater is trading on his infamy to sell a new energy drink called Cheetah Power Surge.

The pun is intentional, say the people who created two TV commercials featuring Johnson that are now on the air. But sports and marketing experts find the association with the disgraced sprinter bizarre.


It's not that folks who make mistakes don't deserve second chances, but that they oughtn't feel they can trade on their very disgrace.

Posted by Orrin Judd at March 24, 2006 7:52 AM
Comments

Whatever one may have done or not done in life, he or she may be justly proud who has raised children who would find this shameful.

Posted by: Lou Gots at March 24, 2006 12:56 PM

Very well put Lou.

Posted by: erp at March 24, 2006 7:06 PM
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