December 13, 2005

DISRUPT YOURSELF:

Our 10 Most Enduring Ideas: To celebrate s+b’s 10th anniversary, we looked back at the conceptual breakthroughs that appeared in this magazine — and invited our readers to vote on which were most likely to last. (Art Kleiner, 12/12/05, Strategy + Business))

From its inception in 1995, strategy+business has been a magazine dedicated to the value and power of ideas. It has embodied the view that, as Victor Hugo once put it, “An invasion of armies can be resisted, but not an idea whose time has come.” We like to think that our readers are real-world users of ideas, pragmatists who understand that a conceptual breakthrough can make enormous day-to-day difference.

Thus, for our 10th-anniversary issue, we took the question head-on: Of all the ideas strategy+business has covered, which are most likely to endure for (at least) another 10 years? [....]

Here, then, are the winners — the ideas voted most likely to affect the way businesses, including your business, are conducted in the long run. [...]

5. Disruptive Technology (1,513; 39.0 percent). As Clayton Christensen noted in The Innovator’s Dilemma, technological innovation radically alters markets by undermining incumbent companies — which are vulnerable because their offerings are all tailored to the needs of their existing customers. Change feels like a betrayal of those customer relationships. Thus the makers of personal computers trumped Digital Equipment; Wal-Mart trumped Sears; and downloadable music is trumping the recording industry. “You can be doing everything for your customer,” one reader wrote, “and not see a market shift while it is occurring.” Professor Christensen’s idea lives on, to an extent, because of its two-part form. First, there is a warning: Your most cherished policies and practices — in this case, the hallowed sanctity of a successful customer relationship — can include the seeds of your undoing. Second, there is a way out: Preempt your own comfort zone, adopting a disruptive technology yourself before others beat you to it.


Raising gas taxes and pollution emission limits are two ways of forcing such disruption.

Posted by Orrin Judd at December 13, 2005 12:00 AM
Comments

In Illinois, running a;

credible,
Conservative,
Candidate, (not party)

against two "parties" too loyal to their customers (corrupt, insider institutions)

is another way to force a sorely needed disruption.

__

Thanks for giving me the intellectual ammo.

Posted by: Bruno at December 13, 2005 12:52 PM

BTW, such a disruption is only needed if we see a Topinka/Blago election.

Posted by: Bruno at December 13, 2005 12:53 PM
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