June 13, 2005
LUCKY WE LEFT UNCLE REMUS AT HOME (via Jim Yates):
Once Shunned as Racist, Storybook Bestseller in Japan: 'Little Black Sambo' was pulled from stores in 1988 for its blackface- style drawings. Now, amid little protest, a reprint is a huge hit. (Bruce Wallace, June 12, 2005, LA Times)
A writer's death can do wonders for pushing that back catalog. Less drastically, a few books acquire cachet by being banned.Which may help explain why a reissue of "Little Black Sambo," a turn-of-the-20th century illustrated children's book attacked as being racist, is on the bestseller lists in Japan this spring.
The Japanese edition of "Sambo" was a big favorite here, from the time it was introduced in 1953 until it was yanked from bookstores in 1988 after a swift and effective anti-racism campaign.
The rap against it in Japan echoed that heard in the West years earlier: Sambo was a racist term for American blacks and illustrator Frank Dobias' portrayal of the main character, with his bulging white eyes and exaggerated, thick lips, was tantamount to a boy drawn in blackface.
In April, Zuiunsha, a small Tokyo publisher specializing in reprints, bet that there was still a market for a book that had charmed generations of Japanese youngsters who, as adults, were unable to find the book to read to their own children.
The market proved him right. Zuiunsha reportedly has sold 95,000 copies in two months since bringing out "Chibikuro Sambo." Despite being a child's read at a thin 16 pages, "Sambo" sits among the top five adult fiction bestsellers at major Tokyo book chains.
"Some people buy it out of nostalgia," said Tomio Inoue, Zuiunsha's president, who gambled that he wouldn't face a backlash for breaking the informal ban when he picked up the rights to the book. "Many readers didn't know why it was out of print. They missed the book."
"Sambo" has returned to shelves with few objections in a country where blacks remain extremely rare. One complaint has been published in an English-language newspaper, written by an African American resident of Japan. An online petition against the publisher garnered 263 signatures by Saturday, most of them from non-Japanese, many from abroad.
That is a far cry from 1988, when a mainly American campaign drove the book off Japanese shelves. The undoing was triggered by a report in the Washington Post that noted the popularity of a book "that most Americans thought had died a well-deserved death years ago," as well as several Sambo-related doll items on sale in Tokyo department stores.
It's a great book and there's nothing the least bit racist about it.
When The Boy was about 18 months old we were flying to Disney and he got impatient about being cooped up on the plane. I took him for a walk up the aisle but he ran away from me, tripped, and banged his head on the edge of a seat. I carried him to the back of the plane sobbing and as we'd pass folks they'd gasp. Got him to his mother and it turned out he'd torn his ear and was bleeding like a stuck pig. We put some ice on it to numb it up and calmed him down by reading aloud to him from his favorite book: Little Black Sambo. They folks who didn't think I was irresponsible for van Goghing him seemed to assume I was some kind of Klansman.
Posted by Orrin Judd at June 13, 2005 2:25 PMHmm. Karma for violating one of your silly travel rules, OJ?
Posted by: John Resnick at June 13, 2005 2:50 PMAnd so, sensitive soul that you are, you put away Sambo out of deference to their feelings and started reading from your son's second favourite book, the one on the Salem witch trials.
Posted by: Peter B at June 13, 2005 3:01 PMSambo wasn't even African or African-American!
Posted by: GER at June 13, 2005 3:28 PMWhen I was a kid, there was a chain of pancake houses in S. Florida called "Sambo's." The decorations inside were of the kid (Sambo) and the Tiger (who, in the story, chases Sambo in the hot Indian sun until he melts into a pool of butter....so, of, course, the butter for the pancakes was dyed orange.) They made great pancakes and waffles, and I was very upset when they closed (sometime in the 1970's) due to p.c. pressure.
Johnny Carson mentioned the closing in his monologue, adding that the protest group was now focussing its efforts on "Bob's Jew Boy."
Posted by: Foos at June 13, 2005 3:59 PMFoos:
In my San Diego childhood, the Sambos restaurants had a sign the size of a Bob's Big Boy depicting a black kid perched in a palm tree with a tiger pawing at the base.
Posted by: Fred Jacobsen (San Fran) at June 13, 2005 4:45 PMIn the version I had growing up, Little Black Sambo, and his parents, Black Mumbo and Black Jumbo, were very clearly and distinctly East Indian, not African.
BTW, the tigers (there were four of them) turned to butter after Sambo gave each of them one article of his fine clothing. They then met and began arguing over who was the finest tiger in all the jungle, and subsequently chasing each other around a tree.
Posted by: Roy Jacobsen at June 13, 2005 4:56 PMThe ghee for the pancakes is a dead giveaway too, no?
Posted by: oj at June 13, 2005 5:03 PM[homer] MMmmmmmmmmm. Ghee.[/homer]
"Sambo" was one of my favor books as a young child, along with "Horton hears a Who".
Posted by: jd watson at June 13, 2005 5:51 PM"but planes suck"
Which is why you should always call them by their true names: flying buses. Or in the case of some airlines, flying cattle cars. The latter would replicate the amenities of train journey in the film "Doctor Zhivago" if they could. (And it seems the Euros got one right in the name of their airliner company.)
Posted by: Raoul Ortega at June 13, 2005 6:19 PMWhen I visited Taiwan in the 70's, I saw numerous ads and billboards for Taiwan's leading brand of toothpaste, "Darkie," whose logo featured the wide smile and greaming white teeth of, well, a Darkie.
My Chinese hosts were absoltely shocked that anyone may have had a problem with their favorite toothpaste, considering that white teeth were something to be praised.
Posted by: Lou Gots at June 14, 2005 9:03 AMWhen I lived in Japan briefly in 1995, I actually saw a prominent Japanese comedian in blackface on TV. Obviously, it did not have the same impact it would in the states because Japan lacks the context that makes it so offensive. However, overall the Japanese are slightly racist and tend to have a lower opinions of blacks than other races.
However, in terms of the Sambo book, there is specific type of anime styling called "super-deformed" which tends to make all characters look like retarded dwarfs. Perhaps the Japanese see Sambo as being in that same style?
However, I think OJ is being naive if he really thinks Sambo is not racist.
Posted by: Chris Durnell at June 14, 2005 12:02 PM