May 12, 2005


Where Do You Fit? Your Results (Beyond Red vs. Blue, Pew Research)

Based on your answers to the questionnaire, you most closely resemble survey respondents within the Upbeat typology group. This does not mean that you necessarily fit every group characteristic or agree with the group on all issues.

Upbeats represent 11 percent of the American public, and 13 percent of registered voters.

Basic Description

Upbeats express positive views about the economy, government and society. Satisfied with their own financial situation and the direction the nation is heading, these voters support George W. Bush’s leadership in economic matters more than on social or foreign policy issues. Combining highly favorable views of government with equally positive views of business and the marketplace, Upbeats believe that success is in people’s own hands, and that businesses make a positive contribution to society. This group also has a very favorable view of immigrants.

Defining Values

Very favorable views of government performance and responsiveness defines the group, along with similarly positive outlook on the role of business in society. While most support the war in Iraq, Upbeats have mixed views on foreign policy – but most favor preemptive military action against countries that threaten the U.S. Religious, but decidedly moderate in views about social and cultural issues.

Who They Are

Relatively young (26% are under 30) and well-educated, Upbeats are the second wealthiest group after Enterprisers (39% have household incomes of $75,000 or more). The highest proportion of Catholics (30%) and white mainline Protestants (28%) of all groups, although fewer than half (46%) attend church weekly. Mostly white (87%), suburban, and married, they are evenly split between men and women.

Lifestyle Notes

High rate of stock ownership (42%, 2nd after Enterprisers).

2004 Election

Bush 63%, Kerry 14%.

Party ID

56% Independent/No Preference, 39% Republican, 5% Democrat (73% Rep/LeanRep)

Media Use

Upbeats are second only to Liberals in citing the internet as their main news source (34% compared with 23% nationwide); 46% also cite newspapers. No more or less engaged in politics than the national average.

Posted by Orrin Judd at May 12, 2005 6:25 AM

I came out as an Enterpriser.

Posted by: jd watson at May 12, 2005 1:05 AM

Enterpriser here as well.

Posted by: Pat H at May 12, 2005 3:39 AM


Posted by: Jeff Guinn at May 12, 2005 7:21 AM

Slothful whiner.

Posted by: Peter B at May 12, 2005 7:24 AM

Peter: Well, they did ask your nationality.

Posted by: David Cohen at May 12, 2005 7:30 AM


Posted by: David Cohen at May 12, 2005 7:35 AM

Upbeat: these voters support George W. Bushs leadership in economic matters more than on social or foreign policy issues.

I'm a little skeptical, OJ.

Posted by: David Cohen at May 12, 2005 7:39 AM

Upbeats? Sounds like the offspring of the Up With People people. I'd cheat on this test so that no one would call me that.

Posted by: Buttercup at May 12, 2005 7:41 AM

Ditto enterpriser.

Posted by: MB at May 12, 2005 7:52 AM

Enterpriser. This test was a little better than the usual run of such things.

Posted by: Lou Gots at May 12, 2005 8:30 AM


Posted by: jdkelly at May 12, 2005 8:38 AM


Oh, sorry, I confused this test with one my wife gave me yesterday.

Actually I came out as something called a "Big Government Conservative", the profile for which seems to describe a small number of big-hearted losers. All, I think, because I waffled on one question about government's role vis-a-vis the disadvantaged.

You guys are merciless!

Posted by: Peter B at May 12, 2005 8:43 AM


I found this very annoying:

"This extremely partisan Republican groups politics..."

Posted by: Tom at May 12, 2005 9:20 AM

Enterpriser here too. We've got you surrounded!

Posted by: Guy T. at May 12, 2005 9:23 AM

Enterpriser. Do we see a pattern emerging?

Posted by: Jeff at May 12, 2005 10:10 AM

Enterpriser. Have to love this part.

Enterprisers follow news about government and politics more closely than any other group, and exhibit the most knowledge about world affairs

Posted by: BJW at May 12, 2005 10:15 AM

Does this test have anything to do with Star Trek?

Posted by: ratbert at May 12, 2005 10:18 AM

Does this test have anything to do with Star Trek?

Maybe with the original series, when Kirk was running around the universe phasering everyone and seducing hot alien women. Certainly not that PC sequel...

Posted by: John at May 12, 2005 10:22 AM


Posted by: erp at May 12, 2005 10:30 AM

I am UPBEAT! I raise a glass of Romulan Ale and toast the good times. May they long endure!

Posted by: Dave W. at May 12, 2005 10:44 AM

Enterpriser, of course!

Did the test somehow secretly measure Orrin's love of gasoline taxes, and refuse to put him in this group? :)

Posted by: kevin whited at May 12, 2005 10:44 AM

So many Enterprisers... I feel like I'm at a Trekkie convention or something.

Upbeat here, all flowery meadows and Care Bears.

Posted by: BEW at May 12, 2005 10:47 AM

Kevin: Secret? Talk about the love that won't shut up...

Posted by: David Cohen at May 12, 2005 10:51 AM


Posted by: Mikey at May 12, 2005 10:56 AM


Surprising that they lump a whole bunch of people together as Enterprisers who are on opposite ends on the 'social issues.'

Posted by: bart at May 12, 2005 11:16 AM

Enterpriser as well.

Posted by: pj at May 12, 2005 11:29 AM


Posted by: Dutch at May 12, 2005 11:49 AM

Pro-government conservative.

Posted by: Shelton at May 12, 2005 12:14 PM

Soccer fan

Posted by: Jim in Chicago at May 12, 2005 12:15 PM

I dreamed of being in Up With People.

Posted by: oj at May 12, 2005 12:19 PM

Me too. I figured it was a good place to meet girls. It wasn't until later that I realized that they weren't the ones I wanted to meet.

Posted by: jeff at May 12, 2005 12:34 PM

That's not surprising. A traveling cult of folk singers.

Posted by: Tom C., Stamford, Ct. at May 12, 2005 12:36 PM

(great thread, btw. Thursday chuckles are good)

Posted by: John Resnick at May 12, 2005 12:55 PM


Release a force field on the Democrats! Lock them in a cage with rabid Klingons!

Posted by: Matt Murphy at May 12, 2005 1:56 PM


Once talked with a former member of Hooray for, Up With People. I didn't believe him at first but as I recall his use of corny words like "golly" and his reference to his kids as "munchkins" convinced me.

Posted by: Matt Murphy at May 12, 2005 1:59 PM

Enterpriser as well, though I'm in a distinct minority as a female enterpriser.

Posted by: Athena at May 12, 2005 2:02 PM

My wife is an Enterpriser. When I married her, she was a yellow dog Democrat.

Posted by: David Cohen at May 12, 2005 2:09 PM

Yes, and when I married...wait, that's inapplicable.

Any 20-30 year-old female Enterprisers please email. No need to tell me much about yourself, since I already know you're an "extremely partisan Republican." We'll leave the secret handshake until at least the second date.

Posted by: Matt Murphy at May 12, 2005 2:16 PM

I hate being just one of the crowd, but I'm an enterpriser too.

Posted by: Annoying Old Guy at May 12, 2005 2:21 PM

Annoying Old Guy = William Shatner

Posted by: Matt Murphy at May 12, 2005 2:23 PM

Disadvantaged Democrat. That's what comes up if you go left-right-left all the way down the form. Of course, what else would you expect from a 55-year old woman from Arkansas who voted for "other" (Lyndon Larouche, if you must know.)

Posted by: joe shropshire at May 12, 2005 2:29 PM

Mr. Murphy: Don't expect to get too many emails from 20-30 year old female Enterprisers since the stats say only 10% are under 30 and less than 25% are female.

Posted by: Buttercup at May 12, 2005 2:37 PM


Don't try hiding it, I can tell you're interested. ;-)

I'll broaden the category of eligibility to include "Social Conservatives," "Antiwar Wimp Bangladeshis," and "Screeching Postmodern Feminist Viragos." Oh, and everything in between. Not that I'm desperate or anything.

Posted by: Matt Murphy at May 12, 2005 2:49 PM

Enterpriser. It's scary how many of my characteristics they nailed.

Posted by: Ray Clutts at May 12, 2005 3:55 PM

Enterpriser, of course. This blog seems to be lacking in diversity...

Posted by: curt at May 12, 2005 4:05 PM

Enterpriser too.

(I wonder who the confused 1% of Enterprisers were who voted for Kerry?)

Posted by: Jim in Chicago at May 12, 2005 5:16 PM

Conservative Democrat. The fact this group is made up of mainly old people probably accounts for my belief I should have lived during the 1940's.

Posted by: Chris Durnell at May 12, 2005 7:44 PM

Enterpriser too.

Posted by: JAB at May 12, 2005 7:44 PM


Posted by: ghostcat at May 13, 2005 12:54 AM