BOILING THE BEEF WAS A DEAD GIVEAWAY:

Government kills food ads as ‘too British’ (Nicholas Hellen, 3/20/05, Sunday Times of London)

A £1m campaign to promote quality food has been scrapped after the government refused to support it, claiming a picture of Jersey cows in rolling green fields was “too British” and thus broke European regulations.

One photograph, headlined One Day with Daisy, was deemed to be too obviously of a British landscape and thus risked breaching articles 20 and 28 of the Treaty of Rome, designed to curb illegal state subsidies.