February 18, 2005

UNTIL SUNLIGHT SENT THEM SCURRYING:

Microsoft outFirefoxed? (Charles Cooper, February 18, 2005, C-Net)

So there I was trying my best to get a midlevel Microsoft manager to take the bait. "Does Microsoft now feel confident it's found a way to slow the rise of Firefox--maybe even win back some lost customers?"

Earlier in the day, Microsoft Chairman Bill Gates was onstage at the RSA Conference in San Francisco to unveil a beta of an updated version of Internet Explorer, a Web browser that's been begging for new security features--let alone a facelift--for ages.

Microsoft promoted the introduction as a big deal. Naturally, I thought my interlocutor would jump at the opportunity. C'mon, I thought, run some jive about how IE is all ready to rout those pests from the Mozilla Foundation once and for all.

Instead I was left high and dry. All I got was marketing mumbo-jumbo about how the company strives to do good by its customers and that's the ultimate payoff--and so on and so forth.

Maybe that's the standard PR practice "going forward," as the jargon-meisters are wont to say. But Microsoft wasn't always so reluctant to speak frankly. In fact, the company was damn good at sticking it to the competition.


Then law enforcement began looking at its practices.

Posted by Orrin Judd at February 18, 2005 6:59 AM
Comments

What does the author mean by "win back lost costumers"? How can you win back something that didn't exist in the first place? It doesn't sound to me like the author has about as much clue as MoDo.

Posted by: Annoying Old Guy at February 19, 2005 12:30 AM
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