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The Online Insurgency: MoveOn has become a force to be reckoned with (TIM DICKINSON, Rolling Stone)

They signed up 500,000 supporters with an Internet petition -- but Bill Clinton still got impeached. They organized 6,000 candlelight vigils worldwide -- but the U.S. still invaded Iraq. They raised $60 million from 500,000 donors to air countless ads and get out the vote in the battle-ground states -- but George Bush still whupped John Kerry. A gambler with a string of bets this bad might call it a night. But MoveOn.org just keeps doubling down.

Now that Howard Dean has been named chair of the Democratic National Committee -- an ascension that MoveOn helped to engineer -- the Internet activist group is placing another high-stakes wager. It's betting that its 3 million grass-roots revolutionaries can seize the reins of the party and establish the group as a lasting political force. "It's our Party," MoveOn's twenty-four-year-old executive director, Eli Pariser, declared in an e-mail. "We bought it, we own it and we're going to take it back." [...]

So who is MoveOn? Consider this: Howard Dean finished first in the MoveOn primary. Number Two wasn't John Kerry or John Edwards -- it was Dennis Kucinich. Listing the issues that resonate most with their membership, Boyd and Blades cite the environment, the Iraq War, campaign-finance reform, media reform, voting reform and corporate reform. Somewhere after freedom, opportunity and responsibility comes "the overlay of security concerns that everybody shares." Terrorism as a specific concern is notably absent. As are jobs. As is health care. As is education.

There's nothing inherently good or bad in any of this. It's just that MoveOn's values aren't middle-American values. They're the values of an educated, steadily employed middle and upper-middle class with time to dedicate to politics -- and disposable income to leverage when they're agitated. That's fine, as long as the group sticks to mobilizing fellow travelers on the left. But the risks are greater when it presumes to speak for the entire party. "The decibel level that MoveOn can bring is very high," says Bill Carrick, a longtime Democratic strategist.

Like so many other Internet start-ups, MoveOn has raised -- and burned through -- tens of millions of dollars, innovating without producing many concrete results. Any reasonable analysis shows its stock may be dangerously overvalued. Those banking on MoveOn had better hope it is more Google than Pets.com. Because should the group flame out, the Democrats could be in for a fall of Nasdaq proportions.

Here's the most obvious question that the suicidal path of the Democratic Party raise: is there no adult supervision?

Posted by Orrin Judd at February 25, 2005 12:48 PM