January 18, 2005

COMPETITION:

Ad for a Bible doesn't fit (Cathy Lynn Grossman, January 17, 2005, USA Today)

The nation's largest Bible publisher, rolling out its biggest marketing campaign ever to promote a new translation aimed at "spiritually intrigued 18- to 34-year-olds," has stumbled over a little rock: Rolling Stone.

The magazine rejected Zondervan's Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages.

But every ad carries the slogan: "Timeless truth; Today's language" And that assertion of "truth" evidently triggered the rebuff from Rolling Stone.


Well, Rolling Stone probably should reject the ad - after all it is in direct conflict with their religion of Hedonism....

Posted by Bruce Cleaver at January 18, 2005 2:12 PM
Comments

If a man rolls a stone, it will fall back on him. - Proverbs 26:27

Posted by: Gideon at January 18, 2005 4:14 PM

Odd--they probably don't question the claims any of their other advertisers make.

Posted by: fulmar at January 18, 2005 7:03 PM

Fulmar -

It would be interesting to see if old issues of RS contained ads for books/info on 'alternative' religions (New-Agey stuff, Wicca, who knows what else). Of course, these are less likely to threaten the bread-and-butter of RS: having a good time, period.

Posted by: Bruce Cleaver at January 18, 2005 7:38 PM
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