November 4, 2004


Latino support helped Bush sway election, analysts say: GOP OUTREACH AT CHURCHES AIDED PRESIDENT WITH NATIONWIDE GAINS (Jim Puzzanghera, 11/04/04, San Jose Mercury News)

Bush's guest-worker proposal helped him, as did increased Spanish-language advertisements, outreach on social issues such as gay marriage and patriotism in a time of war, the experts said.

Bush's share of the Latino vote Tuesday was 42 percent nationally, an increase of 7 percentage points over 2000, according to an exit poll by Edison Media Research and Mitofsky International. The biggest impact appeared to be in New Mexico, where Bush lost by 366 votes to former Vice President Al Gore in 2000.

Wednesday, Bush led New Mexico by about 12,000 votes, although the state was still too close to call. The Edison/Mitofsky exit poll, conducted for a media consortium including the Associated Press, showed Bush increased his percentage of Latino votes there by 12 percentage points over 2000, to 44 percent. [...]

The exit polls showed Bush making gains among Latinos in California as well, to about 34 percent, up about five percentage points compared with 2000.

Posted by Orrin Judd at November 4, 2004 12:51 PM
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