November 22, 2004

GOTTA KNOW WHICH SIDE YOUR MOTZAH'S BUTTERED ON:

A bet on Christian readers for The Jerusalem Post (Doreen Carvajal, November 22, 2004, International Herald Tribune)

The Jerusalem Post, an English-language newspaper born in Israel in 1932 as The Palestine Post, is about to get new owners who are betting they can rebuild its circulation by reaching an international readership of Jews and fundamentalist Christians.

CanWest Global Communications in Winnipeg, Manitoba, joined with the Israeli media company Mirkaei Tikshoret last week in the $13.2 million purchase of the newspaper and its sister weekly magazine, The Jerusalem Report. The Post was one of the high-profile papers that made up Conrad Black's media empire, which has been sold in pieces by Hollinger International's new management in the wake of financial scandals. [...]

[Geoffrey Elliot, vice president for CanWest's global affairs,] said CanWest believed that it could attract new readers among the Christian right, who live mainly in the United States and have a strong interest in the Middle East. "Those demographic numbers in middle America are very significant and we believe they represent a potential, largely untapped market," he said.


Posted by Orrin Judd at November 22, 2004 8:58 AM
Comments

This was inevitable and long overdue.

Posted by: Bart at November 22, 2004 12:02 PM

Fox News proved there's a giant niche just waiting to be filled. This will be the first of many trying to fill it.

Posted by: Timothy at November 22, 2004 1:09 PM

CanWest is not "fundamentalist Christian".

A fundamentalist is someone belonging to a group that disassociates from general society, e.g., Mennonite, Amish, Anabaptist, Brethern.

Evangelicals are the ones that do outreach.

Posted by: Gideon at November 22, 2004 2:37 PM

What if the new readers decide they prefer "that old-time religion"?

Posted by: Joseph Hertzlinger at November 22, 2004 2:39 PM

Don't get too carried away. CanWest is owned by a Jewish family, the Aspers. I know them, their house in Floridia is next to my Mother's house.

Posted by: Robert Schwartz at November 23, 2004 12:39 AM
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