COMING SOON: SCOTCH THAT ADDS MUSCLE TONE

Is this the beer that really refreshes the parts other beers cannot reach
(Roya Nikkhah and Gareth Bethell, The Telegraph, November 28th, 2004)

It is the news to cheer drinkers everywhere: beer could make you feel healthier and look younger.

The Neuzelle Kloster Brewery, a 400-year-old company in eastern Germany, says that its latest beer is enriched with ingredients that maintain good health and slow down the ageing process.

The drink, labelled on the bottle in a bizarre mixture of English and German as "Anti Ageing Bier", has been developed by adding hot spring mineral water, algae and antioxidants to the traditional ingredients of beer - water, hops, yeast and barley, resulting in an ale that is rich in vitamins and minerals.

Stefan Fritsche, the managing director of the brewery in north-east Germany, said that he hoped that the beer would encourage people to lead healthier lives.[...]

Peter Hoeck, the manager who drinks a bottle of the beer every day, has sold up to 400 bottles a week to guests and past guests, who come back to place their orders.

"At first they are sceptical of an anti-ageing drink because they think that it sounds a bit strange, but once they drink it, they love it and order it again and again," he said. "The guests tell me that their general wellbeing is improved after drinking it and that they feel fitter and revitalised.

Yes, we rather expect they do.