October 7, 2004


Romney pumps up the volume (Scott S. Greenberger, October 7, 2004, Boston Globe)

Who's the real girlie man?

Governor Mitt Romney, who is known more for pumping millions into his bank account than pumping iron, is bravely trying to wage a battle of the biceps with the most famous muscle man in politics.

Romney jumped into the fight after spotting a Logan Airport billboard featuring Governor Arnold Schwarzenegger of California boasting about his state's economic opportunities. Now, Romney has ordered up three billboards of his own for placement in Los Angeles, San Francisco, and San Diego.

''Smaller muscles, but lower taxes! Massachusetts means business," reads the Romney billboard ad.

Romney, never one for muscle shirts, is pictured in a shirt and tie. In Schwarzenegger's advertisement, the former action hero wears a tight white T-shirt adorned with the California flag, his arms crossed to accentuate his large biceps. ''Arnold says: CALIFORNIA WANTS YOUR BUSINESS," the billboard declares.

They've got pics of the billboards posted and they're great.

Posted by Orrin Judd at October 7, 2004 9:02 AM

Nothing like a race to the bottom to install a little sanity.

Posted by: mike earl at October 7, 2004 10:28 AM

If I were looking for a state to start a business in, I think California and Taxachusetts would be numbers 49 and 50 on the list.

Posted by: JimBobElrod at October 7, 2004 10:30 AM

Is Jennifer Granholm going to appear in a bathing suit, touting MI?

Or perhaps Haley Barbour, in a Speedo?

Posted by: ratbert at October 7, 2004 10:33 AM

The bill will come due on the massive development
in the higher growth sun-belt states (schools,roads) etc. and it
won't appear like such a no brainer. Mass is a
fairly predictable higher-cost state. For a business-owner it's pretty much WYSIWIG.

And they don't have to import all of the high
skill labor, a lot of it's right there.

Posted by: J.H. at October 7, 2004 11:49 AM

I have to look at one of those Arnold billboards on my way to work every day. It's kind of ironic given the huge influx of Californians into Arizona over the last few years.

Posted by: Brandon at October 7, 2004 12:16 PM

The billboards are funny, but the Massachusetts one is kind of an inside joke - I imagine that most people who see it haven't seen the out-of-state Arnold billboards, and don't know Romney, so the "smaller muscles" bit is merely odd.

The state of Massachusetts is paying for most of the 20 grand a month that the billboards cost.
In my opinion, a misuse of public money.
Romney's rich enough to finance the billboards himself without sweating, if he's that het up about Arnold's ad.

Posted by: Michael Herdegen at October 7, 2004 1:53 PM

JimBobElrod - Ha! Those are the two states I've started businesses in. They're not bad for starting businesses, it's once you're established that the costs start piling up.

Posted by: pj at October 7, 2004 2:15 PM