September 23, 2004

VOTING WITH THEIR CLICKERS:

EYES OFF CBS (MICHAEL STARRDON KAPLAN, September 23, 2004, NY Post)

Ratings for Dan Rather's "CBS Evening News" have plummeted drastically in New York since the Bush-documents scandal broke wide open this week.

The perennially third-place 6:30 p.m. newscast averaged 135,000 viewers on WCBS/Channel 2 Monday — the day Rather issued an on-air apology for the mess.

That's down 49 percent from the 266,000 viewers who tuned in to Rather's newscast the previous Monday, Sept. 13, according to Nielsen.


You'd think that "perennially third-place" would be enough to convince them they have a trustworthiness problem.

Posted by Orrin Judd at September 23, 2004 9:30 AM
Comments

They get 266,000 viewers in a market with a population in the 15 million range? CBS could probably get better ratings televising the Emergency Broadcast System tones for 30 minutes weeknights at 6:30 p.m.

Posted by: John at September 23, 2004 9:56 AM

Further, if Democratic house organ CBS is losing New York, it has lost the country.

Posted by: MG2 at September 23, 2004 10:04 AM

"We don't have a problem; it's those stupid viewers who don't appreciate our genius."

Posted by: Roy Jacobsen at September 23, 2004 10:06 AM

Dan Rather probably looks at the situation as a badge of honor. Les Moonves (and Sumner Redstone) surely do not. Who will win?

Still haven't heard anything from Walter about the implosion.

Posted by: jim hamlen at September 23, 2004 10:29 AM

266k? They could get better ratings with the Osbornes anchoring the news broadcast... and who's to say that accuracy would suffer, either.

Posted by: mike earl at September 23, 2004 11:31 AM

The viewers have spoken...the bastards.

Posted by: TimF at September 23, 2004 11:31 AM

>You'd think that "perennially third-place"
>would be enough to convince them they have a
>trustworthiness problem.

Or that the Vast Right Wing Conspiracy against them is even vaster than they thought...

"If your conspiracy theory doesn't fit the facts, invent a Bigger Conspiracy."

Posted by: Ken at September 23, 2004 4:06 PM
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