May 3, 2004
ISN'T THE BULGE THROUGH THE BOA YET?:
KQED AT 50: Liking KQED is like loving the Warriors (Tim Goodman, April 29, 2004, San Francisco Chronicle)
The Discovery Channel (and its many offshoots), TLC, Animal Planet, A&E, the History Channel, Biography Channel, Disney Channel, Nickelodeon, National Geographic Channel, BBC America, the Food Network, Bravo and others have essentially left PBS in tatters, a broadcast outlet in desperate need of a master plan about what it is, what it wants to be and what it represents to its viewers. Faced with defining its role, PBS has instead stuck its head in the sand, become more insular, failed to adequately separate from the pack, and used tired arguments to counter claims that other channels have essentially made the service superfluous.Any attempts at modernizing the machine have met with resistance because at PBS, the tail wags the dog. Member stations control the decision making and with every one of them trying to protect and promote local issues, the bigger- picture world view of what PBS should be is lost.
This is essentially what PBS is now: A channel for people who don't get cable.
There's a reason PBS' viewing audience is moving beyond age 55 -- much of the core audience, loyal to a fault, believes PBS is the only alternative to dumb or bad network television series. But these are people using 8-track tapes in a CD world. And PBS knows this.
If you don't think there are dire warnings being discussed in the upper echelon of management about the future and sustainability of the service, well, you're probably sending your pledge check to KQED gladly, indifferent not only to the rampant bait-and-switch tactics of that very practice, but to the bevy of comparative options in the TV universe.
PBS stations, KQED included, love to trot out research that shows brand loyalty. Stations in the system are swimming in data where questions about perceived value come back through the roof. But nobody is saying that mainstays like "Masterpiece Theatre" or "Nova" or "Frontline" or many of the wonderful children's series aren't top notch, high quality programs. That's not even an issue.
The point is that viewers can get that level of programming elsewhere without all the nonsense clutter, the incessant begging and the curious "flow" of incompatible series.
There is also this sense that PBS could, and should, be wholly better than it is. And that's a blemish it shares with KQED.
The problems of PBS are, by association, the problems of KQED. Pledge periods are perhaps the service's most egregious disservice to viewers and there's absolutely no solution in the works that will right that wrong. But the bigger failing is ambition, scope and opportunity. PBS could market its fine programming, from Ken Burns to Jim Lehrer, to a wider audience but chooses instead to air them in direct competition with the networks, a losing strategy that PBS executives can't seem to get their heads around despite years of ratings frustration.
Even the argument that PBS is commercial-free is a hoary conceit that doesn't hold up. Many die-hard PBS viewers complain about extended "messages" from "underwriters" being nothing more than staid commercials. What's more, so many people need cable to pick up broadcast channels like PBS that paying for TV is essential.
But those are the problems that plague the system, and the point here is to say -- 50 years into it -- KQED by way of PBS has found itself on a team that either cannot, or chooses not, to win. This doesn't excuse KQED from blame.
There's a kind of "chicken or egg" problem with this essay. PBS's audience isn't skewing around 55-year olds because programming has gotten to be pretty awful; the programming is following the "tastes" of the 55-year olds. This is yet another institution the baby-boomers are wrecking as PBS foregoes the excellent series--like Mystery and Masterpiece Theatre--that made it worthwhile and turns over its primetime slots to Dr. Wayne Dyer, Suze Orman, and folk reunion concerts. They're catering to self-absorbed aging hippies instead of just putting the best product they can on the air. Posted by Orrin Judd at May 3, 2004 10:03 AM
Watching PBS was a necessary evil for the kids programming when the kids were little (Sesame Street, etc). And they do have good documentaries and other programming.
That said there is no reason PBS should be govt funded and shouldn't be another option on the 90+ cable channels.
Although I am firmly convinced that PBS is too liberal and terribly biased, I think they are necessary for their children's programming. It is better than anything on commericial television or cable television.
It is my responsibility to monitor my children's television intake and I try to do that to the best of my ability. PBS makes it easier because the content is pretty good and there are no commercials. I have seen some of the children's programming on cable and it is terrible. Nick is trash and morally repulsive. Disney is also pretty bad, they took off the best stuff (the Ink and Paint Club).
Posted by: pchuck at May 3, 2004 11:12 AMMust disagree about the quality of PBS children's programming. When my oldest (now 11) was a toddler, he would watch PBS' Barney and the "Nick Junior" programming block on Nickelodeon. His favorite "Nick Junior" show was Gullah Gullah Island.
Both were aimed at the same audience. Barney was a taxpayer-subsidized nanny-state pile of nonsense that grated on one's nerves after the second or third viewing. It was set in Generic Suburb, U.S.A., with a cast selected by diversity consultants and scripts written by a committee of educatonal experts. The kids who appeared on the show were talented enough and did their best, but they were forced into bland personas and situations.
Gullah Gullah Island, on the other hand, starred members of a real family, it was set in a particular place (the South Carolina offshore islands), and some of the dialog was in the local dialect. It had a personality; the kids acted like real people; and there was more "diversity" in a half hour of this show than in a whole season of Barney.
At least in this case, the free-market offering was far superior to the government-funded one. Moreover, it has always grated on me that I have to be taxed to pay for Barney and Sesame Street, but the people who own the copyrights on these shows get to make millions on the licensed merchandise and tie-ins for which the PBS show serves as an extended commercial.
Posted by: Mike Morley at May 3, 2004 11:49 AMI don't find Nick or Nick Jr. all that bad (most of their stuff is better than Barney), although Cartoon Network is generally better. Most of the shows (at least the ones my kids are allowed to watch) do in fact have moral messages, they're just not overt. Watch any episode of "Sponge Bob", or "Kim Possible", or "Rug Rats", or "The Wiggles", or "The Wild Thornberries" or even "Ed, Edd & Eddy". The last has obnoxious main characters, but most episodes consist of them getting a come-uppance for their character flaws. I don't have any problem pulling examples from these shows to illustrate moral points.
I personally despise sacharine shows with perfect people (like Barney or Little Bill) precisely because in my view, it sends the message that perfect people are the ones to follow the rules. In contrast, Kim Possible is good but not perfect, her own failings don't exempt her from trying to be good.
Moreover, you don't need that many hours of good shows anyway, especially if you've got Tivo or its equivalent.
As for the good PBS kids shows, we've got racks of DVDs of those which are even more commercial free than live PBS.
Posted by: Annoying Old Guy at May 3, 2004 12:02 PMPBS is the best station we get, and they do have some great children's shows. However, as we are cableless we don't have much to compare it against.
Posted by: Jason Johnson at May 3, 2004 12:36 PMI have never understood the Barney hatred that is widespread and reflected by several comments here. I find that Barney is perfect for my 3 year old and is sweet overall. No mixed messages unlike many of the Nick or Cartoon Networks offerings.
Posted by: Bob at May 3, 2004 12:40 PMI am surprised by the amount of self-help
mumbo jumbo feel good hour junk that seems to be
airing these days on PBS. I can watch these things in fascination (quite like a train wreck) but never get the point.
Documentaries seem to be non-existent. When they
do show a documentary it's usually some overfunded
long-winded marathon the price for which they could probably have made 3 or 4 documentaries.
The science programming is near non-existent.
I don't understand the Barney bashing either. It is a purple dinosaur that sings children's songs. That's it. The kids are smiling and nobdy is acting like a brat. It isn't meant for adults, it is meant for kids 0-3.
Sure it might be unrealistic; then again it is singing purple dinosaur.
Posted by: pchuck at May 3, 2004 1:12 PMI should have added to the above:
I am also eternally grateful that my younger boy never took a liking to Telletubbies.
Posted by: Mike Morley at May 3, 2004 1:13 PMMystery and Masterpiece Theatre?
Don't forget Doctor Who and Monty Python's Flying Circus. They were some of the biggest audience draws on the local PBS station (KCET in LA); when they went off the air, about half their regular audience went with them.
Posted by: Ken at May 3, 2004 1:16 PM>They're catering to self-absorbed aging hippies
>instead of just putting the best product they
>can on the air.
Just add it to the list of Things We Threw Away So We Could Screw in the Mud at Woodstock...
Posted by: Ken at May 3, 2004 1:18 PMI made the mistake, about 15 years ago, of contributing money to PBS. I received followup calls for a decade during each pledge period to renew or increase my membership. These pledge Nazis are worse than long-distance telemarketers. PBS and NPR are run by public service true believers. The comparison to commercial cable channels misses the point: these people are dedicated to a cause. It is not about what you choose to watch, it is about their duty to 'enlighten' and 'educate' you.
Posted by: Robert Duquette at May 3, 2004 1:22 PMI stand corrected, Nick Jr. is excellent television. Unfortunately, it is on only in the morning. Gullah Gullah Island was a great show. So are the shows Little Bear and Franklin. I believe that latter shows are Canadian. Nick Jr. used to run Rupert, which was based on the comic strip. Good stuff for kids.
On the other hand, Nick is terrible and morally repulsive (with the exception of Sponge Bob-a guilty pleasure when we had cable). Nick has Rosie O'Donnell and the Linda Ellerbie/DNC "news" shows.
Did anyone notice who Nick had at its 'Kid's Choice Award"? Mike Meyers, Cameron Diaz, and the cast from the OC. Their winner for best actress was Halle Berry for which movie? Gothica? Die Another Day?
I know, I know. Turn off the tube.
Posted by: pchuck at May 3, 2004 1:43 PMAOG:
"...it sends the message that perfect people are the ones to follow the rules."
What do you want for three year olds--Catcher in the Rye?
Posted by: Peter B at May 3, 2004 1:47 PMAnd don't forget the scandal from a couple years ago in which some PBS affiliates were selling their pledge lists (and in some cases not even selling, but VOLUNTEERING them) to Democratic politicians in their respective viewing areas. As a defense some spokesman claimed that Republicans also bought pledge lists, but as far as I know no evidence of a Republican purchase was ever presented. At least when I watch network TV I'm never hectored to give my address.
Posted by: John Barrett Jr. at May 3, 2004 1:52 PMPBS does have a few things that Cable dosent: Doctor Who, Red Dwarf and The Red Green Show.
These three shows do more than enough to offset KQED's "Annual Gay Pride Month" (which, strangely enough, seems to come around every other month or so).
Posted by: Karl at May 3, 2004 3:12 PMRed Green is a documentary, by the way.
The author makes a very good point: the owner of franchises such as Ken Burns' documentaries, Sesame Street and Jim Lehrer NewsHour could make a very nice business out of producing those shows and selling them to the highest bidder...and plenty of cable channels (A&E, Discovery, MSNBC, History Channel) would bid. Since that's the case, why are we using tax dollars to produce those shows instead of sponsors' money (the way all other TV programming is financed)?
Posted by: Foos at May 3, 2004 4:46 PMPeter;
I actually like Teletubbies (and both boys did as well). The Teletubbies are generally obedient, but every now and then they "rebel" against the narrator. Or "Bob the Builder", which is not nearly as robotic as Barney. Maybe it's because I've never read The Catcher in the Rye I still just a tiny bit of spice, even for the poopers.
pchunk;
That's the wonder of Tivo - you can move the schedule around. As for the "Kid's Choice Awards", that doesn't play in this house.
Posted by: Annoying Old Guy at May 3, 2004 8:52 PM>I received followup calls for a decade during
>each pledge period to renew or increase my
>membership. These pledge Nazis are worse than
>long-distance telemarketers.
There was an episode of The Simpsons where that happened to Homer. He makes a joke pledge to PBS, the next thing he knows all the PBS characters (including Sesame Street and Barney) are after him with torches and pitchforks to collect.
Homer ends up going to the South Seas as a missionary to escape them. (Of course, that has its own set of problems...)
Posted by: Ken at May 4, 2004 12:31 PMMy old D&D DM:
"Ken, why are you so down on Baby Boomers? You're a Boomer."
Me:
"Yeah, but does that mean I have to like it?"
I was born in 1955. That puts me in the second half of the Boomers. For the accident of my birth and age, I am forever linked with and surrounded/overwhelmed by the most shallow, self-centered, and whiny generation of perpetual adolescents in the past century. And because of my age, when the bulge finally exits the boa, I'll be carried along and crapped out with it.
VIETNAM, WOODSTOCK, AND DOPE-IS-GROOVY WERE *NOT* THE MOST IMPORTANT EVENTS OF ALL TIME! WE THREW AWAY THE STARS SO ALL OF YOU COULD WHINE ABOUT THE FIRST, SCREW IN THE MUD AT THE SECOND, AND FRY YOUR BRAINS ON THE THIRD!
Posted by: Ken at May 4, 2004 12:38 PM